Small Business Articles from Make-it-Fly®
to Make the Most of Your Summer
By Victoria Munro
The weather is warm, the days are
long—it’s summer. But don’t let those
lazy hazy days just drift by. Plan
now to make the most of the season:
get some needed rest, recharge your batteries, regroup
and be ready to hit the ground running this fall.
Three Ways to Maximize Your Summer
One: Socialize and Network
Quality time spent with people in relaxed settings
gives opportunity to deepen relationships. Invite current,
past and prospective clients to a ball game, backyard
barbecue or an outdoor concert.
When the golf course, tennis court or hiking trails
beckon, go! Ask two or three clients, who would benefit
from meeting and getting to know each other, to join
Volunteer to help out in the community,
walk or run for a good cause and make new friends in
Throw a party, organize a picnic or
plan a luncheon for clients, referral partners and friends.
Or host a Raving Fans Event.
Two: Take Advantage of the Slower
Depending on your type of business,
summer can be slow. Clients, prospects and staff take
vacations, people just assume a more relaxed pace, and
companies often postpone making purchasing decisions
till fall. When unprepared, this can cause a
cash flow challenge. Offset this by announcing a
summer special, or discount fall services or products
if clients pay by June, July or August.
Get caught up on tasks you neglected
when busier. Clean out files and purge out-of-date material.
Bring your business plan out of the
file drawer and review it. Are revenues and costs projections
or track? Do you need to make adjustments? Brainstorm
possible new products or marketing ideas, or different
ways to grow your business.
Hire a summer intern from a local
college to help you catch up or get ahead for the fall.
Make a plan now to finish the year
strong. Write goals you want to achieve by the end of
the year and put action steps in place for each of them.
Three: Care for Your Business’s
Number One Asset
Taking good care of your
business’s number one asset—you—is
the best thing you can do for yourself, your family,
your clients and your business.
Re-arrange your priorities during
the summer. If necessary, change your work hours and
make time to chill out and have fun with the kids while
they’re off school. Get away from the office for
a picnic together. Visit the zoo, water park or museum.
Organize activities with parents, siblings and friends.
Take mini vacations, whether alone, with family, spouse
or significant other. Arrange a day or a long weekend
away. Take a camping trip. Watch for last-minute vacation
deals and be spontaneous.
When the weather is good, take a few minutes for a
brisk walk outside. It will get your brain going and
you’ll return to your desk refreshed and more
Maximize vacation time
by taking along a couple of light, fun and really motivating
business books to read. Bring
a journal and jot down your thoughts. Some of the best
ideas come at unlikely times when you’re relaxed
and having fun.
Take a few minutes each day to review your life and
your business from a distance. Write down where you
want to be in three years and what it will take to get
Before you know it, summer
will be a fond and distant memory. Don’t
just coast along till business picks up again. Choose
one or more of the tips above and decide now how you’ll
maximize your summer. Then be
ready to enjoy your best fall ever!
© 2005-2008 Victoria Munro.
for printable version.
About the Author: Victoria Munro is
co-founder (along with husband Dave Block) of Make-it-Fly®
LLC, a company dedicated to creating success for
small-business owners through creatively designed programs
and tools. Victoria has started and run nine different
businesses. To receive FREE business success articles
with tips to help you with your business, sign up for
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