Small Business Articles from Make-it-Fly®
You Shooting Yourself in the Foot?
Tips to Help You Get
the Right Message Across
By Victoria Munro
What sort of an impression are you
really making? As we seek to gain new customers,
many of us overlook the obvious—how we appear
to those we want to influence most. Making a
positive impression, whether in person, through printed
materials or via the Internet, is worth thinking about.
To ensure you evoke a positive response, you
must be crystal clear about what you want to say. Distill
the essence or core of your message into the fewest
possible words so that it can be heard or read in 15
seconds or less. Take time to craft your message.
Make it clear, concise and
Getting Your Message
visibility by joining associations for industries
or professions related to what you sell.
yourself as an expert by giving informative
speeches on topics related to your business. Hone
your presentation skills to give talks that are
polished and professional. Understand your audience
and make sure that what you have to say is a worthwhile
investment of their time.
articles for professional journals and industry
publications your target customers read.
Via Printed Marketing Materials
quality marketing materials that accurately
portray who you are and what you offer. Convey a
professional image that will help customers and
prospective customers feel comfortable and confident
about you and your company.
is important. Make sure all your stationery,
brochures and other promotional materials look like
a cohesive family. Use these to create growing brand
awareness within your target market.
business card may be the only representation
of you and your company that you’ll leave
with someone. Dollar for dollar, it’s
probably your most powerful marketing tool. Keep
it simple, clear, and easy to read and understand.
Never leave home without it—keep a stash of
extra cards in your glove box, briefcase and computer
Through Your Company Website
sure the appearance—the look and feel—is
appropriate for your type of business and
is consistent with your print materials. Your website
should reflect your business personality, whether
it’s formal, fun, high tech, etc.
the navigation so that visitors can easily
find what they’re looking for.
visitor’s finger is on the mouse button—you
only have six to eight seconds to capture his or
her attention. It’s even more important to
communicate your message in a clear and compelling
target customers in mind as you get your message
out. Seek to understand them and what’s important
to them. Whether you’re communicating one on one,
as a speaker to an audience, via printed material or
through your website, put your best foot forward and
make sure you present a consistent,
professional image with a memorable and meaningful message.
© 2005-2007 Victoria Munro.
for printable version.
About the Author: Victoria Munro is
co-founder (along with husband Dave Block) of Make-it-Fly®
LLC, a company dedicated to creating success for
small-business owners through creatively designed programs
and tools. Victoria has started and run nine different
businesses. To receive FREE business success articles
with tips to help you with your business, sign up for
their award-winning ezine, “In-Flight Refueling,”
and receive a free copy of the eBook, Get
More Done in Less Time: 101 Quick and Easy Time Tactics
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