Call us today!
Award-winning ezine
Pilot Your Own Boards
About Make-it-Fly
Make-it-Fly Café small business networking events
About Make-it-Fly
Contact Us

Free Tips, Ideas, Articles, Success Stories

Sign up for the FREE award-winning ezine
"In-Flight Refueling - Secrets for Small Business Success!" And receive a FREE copy of the ebook Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.

Click here to tell a friend about this website.


Small Business Articles from Make-it-Fly®

Another Way to Market for Less
Grow Your Business with Email Marketing
By Victoria Munro

Printable version

Staying in regular touch with your current and potential customers pays big dividends. After obtaining permission, you can send e-newsletters that give helpful information, offer coupons and provide links to online resources your customers might find valuable. And, provided you do it tastefully, you can tell about your products and services.

Treat your readers with respect. Since they’ve given you permission to keep in touch, aim to give value in return. Build trusting relationships, rather than simply selling to them.

For almost seven years, we’ve sent out In-Flight Refueling—Secrets to Small Biz Success twice a month to clients and others. And though it’s longer than we recommend, it’s proved an effective way to stay connected. Sometimes, after receiving the ezine for years, a reader will call and ask if he or she can join an Advisory Board.

Keep your emails simple and attractive. Be true to your brand. If you’re sending an html version, include photos and other graphics. Be consistent—send emails when you promised.

In his new book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, author Mitch Joel warns that, if your customers are under 30, connecting via social media will be way more effective than email.

If your target client is over 30, email marketing can be very effective. Cheryl Beck, of The Email Works helps business owners to use ConstantContact’s reasonably priced service. You can try it free for 60 days. “Some clients just want me to get them started, then they take over, “ she explains. “Others give me their text and graphics on a regular basis, and I format and send their ezines for them.”

Cheryl is also an organic farmer, and uses her e-newsletter to keep in touch with customers, letting them know what’s going on at the farm, what new produce she has available, giving them fun recipes to try and links to other useful sites. “The possibilities are endless with email marketing,” she says. “It’s the perfect way to stay in touch with my clients and a win-win for all of us.”

The Pros and Cons
Email marketing does take time, but the results are measurable and it’s definitely cost effective.

(378 words)
© 2009 Victoria Munro.

Click here for printable version.

About the Author: Victoria Munro is co-founder (along with husband Dave Block) of Make-it-Fly® LLC, a company dedicated to creating success for small-business owners through creatively designed programs and tools. Victoria has started and run nine different businesses. To receive FREE business success articles with tips to help you with your business, sign up for their award-winning ezine, “In-Flight Refueling,” at:, and receive a free copy of the eBook, Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.

You’re welcome to “reprint” this article in your ezine, print publication or on your website, as long as it remains complete and unaltered (including the “about the author” info at the end). Please send a copy of your reprint to

Make-it-Fly®, LLC   •   720-962-8888       
  355 S. Teller Street, Suite 200, Lakewood, CO 80226                      Copyright ©2007 Make it Fly®

Home | Make-it-Fly® Advisory Board 101 | Make-it-Fly® Alumni Boards | Pilot Your Own Advisory Boards
Small Business Resource Directory | Products | Free Articles | Consulting | Networking | Books We Recommend
Make-it-Fly® Cafe | Testimonials | About Make-it-Fly®| Press Room | Contact Us