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Small Business Articles from Make-it-Fly®
 Keep
in Touch With Your Clients…
and Potential Clients
By Victoria Munro
Printable version
Keeping in touch with clients and
prospective clients yields
big dividends, plus it can be fun!
Don’t allow everyday busyness to crowd out this
really important activity. Remember, clients are the
heart of your business, so you
need to let them know you care. If you don’t,
your competitor will.
Below are some ideas to make keeping in touch easy,
fun and effective:
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Summer
is the perfect time to invite clients and possible
future clients to attend a ball game or concert,
enjoy a round of golf, game of tennis or a hike. |
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Host
a backyard barbeque or plan one at a local park.
Invite those whom you know will enjoy and benefit
from getting to know each other. |
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Create
a schedule to call them on a regular basis with
no sales agenda, just to see how they’re doing.
Ask what’s new and find out if they have any
needs you could help with. |
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Arrange
to meet at your favorite coffee shop. Ask questions
and listen, giving your undivided attention.
Turn off your cell phone! |
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Find
out about your clients’ needs—personal
as well as business. Note what’s important
to each of them, and then be alert to ways in which
you can help. Perhaps send related articles or ideas
when you come across them. Introduce them to others
who might be able to help. |
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Give
gifts. You don’t need to spend a fortune—something
small and creative can be very meaningful. Use your
imagination. If you need extra inspiration, Joan
Schlaefer of Gift
to It! will be glad to help. |
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Send
cards. We all love to know that someone is thinking
about us. Build a database of your clients’
special events: birthdays, business anniversaries,
etc. These make wonderful excuses for ‘client
touches.’ |
Plan on keeping in touch with
your clients and potential clients this summer, and
reap sales in the future. Enjoy the process and
always, always, always be sincere!
(424 words)
© 2005-2008 Victoria Munro.
Click here
for printable version.
About the Author: Victoria Munro is
co-founder (along with husband Dave Block) of Make-it-Fly®
LLC, a company dedicated to creating success for
small-business owners through creatively designed programs
and tools. Victoria has started and run nine different
businesses. To receive FREE business success articles
with tips to help you with your business, sign up for
their award-winning ezine, “In-Flight Refueling,”
at: www.Make-it-Fly.com,
and receive a free copy of the eBook, Get
More Done in Less Time: 101 Quick and Easy Time Tactics
& Tips.
You’re welcome to “reprint”
this article in your ezine, print publication
or on your website, as long as it remains complete and
unaltered (including the “about the author”
info at the end). Please send a copy of your reprint
to info@make-it-fly.com.
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