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Victoria Munro of Make-it-FlyWhat is Success Anyway?
By Victoria Munro

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Business writers and marketers use the word ‘success’ frequently, often flippantly. Much is written about achieving success and succeeding in business, but little about defining what success truly means or exactly what it will look like. It’s easy to confuse success with wealth, fame or achievement, and to get caught up in the daily demands of running our businesses and our lives with only a vague, undefined idea of what success really means to us.

We may allow the expectations of others, perhaps family, friends or society, to define success for us, and fail to stop to think about what matters most to us – to review our ultimate goal in life. Yet how you define success will have a significant impact on how you use your time, run your business and live your life.

Dictionaries define success as ‘the achievement of something desired, planned or attempted.’ What does success mean to you? Is it merely to make a ton of money? Certainly your business should make money – no one starts a business to break even, but there’s more to life than money. What are you working so hard to achieve? It can be scary to define success – to commit your dream to paper, since that opens up the possibility of failure.

Failure – A Stepping Stone to Success

What if you fail? Those in business and in life who’ve enjoyed great successes have almost always failed many times in the process. You will make mistakes. How you respond to them is key. Choose to learn from them, get back on your feet and try again. Never beat yourself up or let mistakes stop you from moving forward. It may take time to reach your dream, but don’t lose heart along the way. Keep your eyes on the goal, think about it often and do something every day to move towards your success.

There is no one-size-fits-all definition for success. Everyone has his or her own unique description. Also, as you learn and gain experience your definition of success may change. Answer the following questions to determine what success means to you:

What am I truly passionate about?
What gives me the greatest fulfillment in life?
What makes me genuinely happy?
What would my dream lifestyle be like? (Give yourself permission to dream big dreams!)
What ingredients must be present for me to consider myself successful?
Who do I consider to be successful?
Why do I regard them as successful?

Take a few minutes to write out what success means for you and your business, and what it will look like when you achieve it. This may take a little soul-searching but will prove well worth the effort. Then put a plan in place to achieve it.

(463 words)
© 2005-2007 Victoria Munro.

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About the Author: Victoria Munro is co-founder (along with husband Dave Block) of Make-it-Fly® LLC, a company dedicated to creating success for small-business owners through creatively designed programs and tools. Victoria has started and run nine different businesses. To receive FREE business success articles with tips to help you with your business, sign up for their award-winning ezine, “In-Flight Refueling,” at:, and receive a free copy of the eBook, Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.

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