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|A Different Approach to Marketing:
By Victoria Munro and Dave Block
Achieving success in today’s economy demands a different approach to marketing and relating to current and future clients. We can no longer rely on marketing strategies that have worked in the past. Rather, knowing that people choose to do business with those they know, like and trust, we should focus on developing those relationships.
Building strong relationships, based on trust, is key to finding and keeping loyal clients—the kind who will refer you to their friends and colleagues. Merriam-Webster Dictionary defines trust as “Assured confidence on the reliability, character, strength, or truth of someone or something.” Building such relationships is especially important to those who work closely with clients, such as lawyers, accountants, consultants, coaches, realtors, financial planners and insurance agents.
Following through on commitments made is essential to building relationships of trust. Finding out and responding to what your clients, and future clients, truly want, need and expect will further strengthen this bond. Ideally, you should aim to become a trusted advisor. The following suggestions will help you achieve this.
Building strong relationships based on trust takes time and effort, but the rewards personally and financially are well worth the investment. Our world is changing rapidly. We can’t depend on marketing strategies that have worked in the past. Solid, caring, trust-based relationships will be key to thriving in the future.
About the Authors: Dave Block and Victoria Munro are co-founders of Make-it-Fly® LLC, a company dedicated to creating success for small business owners through creatively-designed programs and tools. Dave is known as the “Master Networker” in the business community and loves sharing how to become a successful business owner by learning the art of networking. Victoria has started and run nine different businesses.. To receive FREE business success articles with tips to help you with your business, sign up for their award-winning ezine, “In-Flight Refueling,” at: www.Make-it-Fly.com, and receive a free copy of the eBook, Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.
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