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Is Lack of Consistency Killing Your
By Victoria Munro
Lack of repetition could be sabotaging sales and costing you a fortune. Your message needs to be seen and heard over and over again. It is generally accepted that it takes six to eight “touches” to get your name, service, brand or product to the point of achieving top-of-mind awareness with your prospects and customers. Whatever forms of marketing you use, once or twice won’t be effective. Consistency is key, so if you’re just going to try it once or twice, save your money!
Keep in Touch with Clients and Prospects Regularly
Build relationships by setting up a system to call clients and prospects on a regular basis. Don’t make all calls sales calls; give a referral, mention a helpful resource or just ask how things are going. Be ready with a clear, appealing message if you get their voice mail, and if the call isn’t returned, put the name back into the system to call again in a couple of months. Voice mail isn’t a waste: every time someone hears your company name, you’re branding the business.
Make Marketing a Habit
Keep Your Company Message Consistent
Across all Forms of Communication
Communicate with the Media
Project a Consistent Image
Consistently Track Activities,
Costs and Results
Repetition and consistency in marketing builds strong awareness and credibility. As you consider your marketing plan for the coming year, consider ways to build both repetition and consistency into the plan, and make next year a record year!
About the Author: Victoria Munro is co-founder (along with husband Dave Block) of Make-it-Fly, a company dedicated to creating success for small-business owners through creatively designed programs and tools. Victoria has started and run nine different businesses. To receive FREE business success articles with tips to help you with your business, sign up for their award-winning ezine, “In-Flight Refueling,” at: LLCwww.Make-it-Fly.com, and receive a free copy of the eBook, Get More Done in Less Time: 101 Quick and Easy Time Tactics & Tips.
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