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Books for Entrepreneurs
Small business books have been written by the thousand—the
array of titles available is daunting, so we’ve
listed below some high-quality reads we recommend for
small business owners. Some are hot off the press,
others not so new, but all offer valuable lessons you
can profit from.
Busy schedules can make it hard for entrepreneurs to
find time to read, however many of these titles are
also available in audio.
Click
here to see Victoria's Best Read of the Month
Books we recommend are listed under
the following categories:
*Denotes must-reads
for entrepreneurs.
Small Business and Entrepreneurship
*The E-Myth Revisited:
Why Most Small Businesses Don't Work and What to Do
About It by Michael E. Gerber
Best read of the month:
The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth and Happiness by Steven K. Scott
E-Myth Mastery: The Seven Essential Disciplines
for Building a World Class Company by Michael E.
Gerber
First, Break All the Rules: What the World's Greatest
Managers Do Differently by Marcus Buckingham and
Curt Coffman
Good to Great: Why Some Companies Make the Leap...
and Others Don't by Jim Collins
Pour Your Heart into It: How Starbucks Built a
Company One Cup at a Time by Howard Schultz
Marketing and Branding
Genius Simple Branding: Unlock the Magic - Light up Sales, by Andy Clearly and Cody Cleary
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
All Marketers are Liars: The Power of Telling Authentic
Stories in a Low-Trust World by Seth Godin
101 Ways to Promote Yourself: Tricks of the Trade
for Taking Charge of Your Own Success by Raleigh
Pinskey
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
The Tipping Point: How Little Things Can Make a
Big Difference by Malcolm Gladwell
Primalbranding: Create Zealots for Your Brand,
Your Company, and Your Future by Patrick Hanlon
A New Brand World: 8 Principles for Achieving Brand
Leadership in the 21st Century by Scott Bedbury
and Stephen Fenichell
Customer Service
Chocolates on the Pillow Aren't Enough: Reinventing
the Customer Experience by Jonathan M. Tisch with
Karl Weber
The Fred Factor: How passion in your work and life
can turn the ordinary into the extraordinary by
Mark Sanborn
Customer Satisfaction is Worthless, Customer Loyalty
is Priceless: How to Make Customers Love You, Keep Them
Coming Back and Tell Everyone They Know by Jeffrey
Gitomer
The Ultimate Question: Driving Good Profits and
True Growth by Fred Reichheld
Networking
*Love is the Killer
App: How to Win Business and Influence Friends
by Tim Sanders
*The Art of Friendship:
70 Simple Rules for Making Meaningful Connections
by Roger Horchow and Sally Horchow
Never Eat Alone and Other Secrets to Success, One
Relationship at a Time by Keith Ferrazzi
25 Ways to Win with People: How to Make Others
Feel Like a Million Bucks by John C. Maxwell and
Les Parrott, Ph.D.
Little Black Book of Connections: 6.5 Assets for
Networking Your Way to Rich Relationships by Jeffrey
Gitomer
Power Networking Second Edition : 59 Secrets for
Personal & Professional Success by Donna Fisher
& Sandy Vilas
Sales
Little Red Book of Sales Answers: 99.5 Real World
Answers That Make Sense, Make Sales, and Make Money
by Jeffrey Gitomer
SPIN Selling by Neil Rackham
Selling the Invisible: A Field Guide to Modern
Marketing by Harry Beckwith
The Science of Influence: How to Get Anyone to
Say "Yes" in 8 Minutes or Less! by Kevin
Hogan
Selling to VITO (The Very Important Top Officer)
by Anthony Parinello
Self-Development
Dave's Best Read of the
Month: Mastering the Seven Decisions
That Determine Personal Success by Andy Andrews
Make the Impossible Possible by Bill Strickland
The Slight Edge by Jeff Olson
*The Power of Focus
by Jack Canfield, Mark Victor Hansen and Les Hewitt
Presenting to Win: The Art of Telling Your Story
by Jerry Weissman
Primal Leadership: Realizing the Power of Emotional
Intelligence by Daniel Goleman, Richard Boyatzis
and Annie McKee
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
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