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Books for Entrepreneurs Books for Entrepreneurs

Small business books have been written by the thousand—the array of titles available is daunting, so we’ve listed below some high-quality reads we recommend for small business owners. Some are hot off the press, others not so new, but all offer valuable lessons you can profit from.

Busy schedules can make it hard for entrepreneurs to find time to read, however many of these titles are also available in audio.

Click here to see Victoria's Best Read of the Month

Books we recommend are listed under the following categories:

Small Business and Entrepreneurship Networking
Marketing and Branding Sales
Customer Service Self-Development

*Denotes must-reads for entrepreneurs.

Small Business and Entrepreneurship

*The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Best read of the month:
The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth and Happiness
by Steven K. Scott

E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company by Michael E. Gerber

First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman

Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz

Marketing and Branding

Genius Simple Branding: Unlock the Magic - Light up Sales, by Andy Clearly and Cody Cleary

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch

All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

101 Ways to Promote Yourself: Tricks of the Trade for Taking Charge of Your Own Success by Raleigh Pinskey

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future by Patrick Hanlon

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury and Stephen Fenichell

Customer Service

Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience by Jonathan M. Tisch with Karl Weber

The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary by Mark Sanborn

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer

The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld


*Love is the Killer App: How to Win Business and Influence Friends by Tim Sanders

*The Art of Friendship: 70 Simple Rules for Making Meaningful Connections by Roger Horchow and Sally Horchow

Never Eat Alone and Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

25 Ways to Win with People: How to Make Others Feel Like a Million Bucks by John C. Maxwell and Les Parrott, Ph.D.

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer

Power Networking Second Edition : 59 Secrets for Personal & Professional Success by Donna Fisher & Sandy Vilas


Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money by Jeffrey Gitomer

SPIN Selling by Neil Rackham

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! by Kevin Hogan

Selling to VITO (The Very Important Top Officer) by Anthony Parinello


Dave's Best Read of the Month: Mastering the Seven Decisions That Determine Personal Success by Andy Andrews

Make the Impossible Possible by Bill Strickland

The Slight Edge by Jeff Olson

*The Power of Focus by Jack Canfield, Mark Victor Hansen and Les Hewitt

Presenting to Win: The Art of Telling Your Story by Jerry Weissman

Primal Leadership: Realizing the Power of Emotional Intelligence by Daniel Goleman, Richard Boyatzis and Annie McKee

The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

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