Feature Article:The Dangers of Avoiding Change - Three Keys to Help Make Change Easy

Business Owner in the Spotlight
Bob Adelmann
Breaking Glass for Ladypreneurs


Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

August 5, 2008
Volume 5, Issue 15

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria




Victoria is healing well and is almost ‘back to normal’ now. It’s wonderful to be pain-free for the first time in years! Thank you all for your support during this time—it has meant so much to us.

Last weekend, we where overwhelmed by a surprise living room makeover by Geri Bigum of Staging Denver. We’ve been busy focusing on the business and had taken little time to make our home attractive. Geri took Victoria to her favorite sale and helped her shop for furniture. Then she worked her magic and transformed our living room into a designer masterpiece.





Dave enjoys relaxing in our 'new' living room

We kicked off our 59th Advisory Board 101 last Thursday, and look forward to starting Advisory Board number 60 in September. As we move to franchise Make-it-Fly®, we’ll be facilitating fewer boards ourselves.

We trust that you’re enjoying a fun and productive summer

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Bob Adelmann
Breaking Glass for Ladypreneurs

Bob Adelmann has been an entrepreneur from the tender age of six, so he’s had plenty of time to learn his way around how to start and run a business. He realized that women business owners needed specialized information, so he decided to start Breaking Glass for Ladypreneurs. “I teach low-cost, highly effective marketing strategies to ladypreneurs, often in a workshop format,” Bob says, “thus reducing their anxiety, increasing their self-confidence and improving their bottom line.” He’s been doing this since March, 2006.

Q: What do you find most fulfilling about running your business?
BA: What I love most is the positive feedback I get from ladies who attend my workshop – that what I teach actually works for them in their businesses.

Q: What motivated you to start this business? What is your background experience in this area?
BA: God has given me many abilities, and so to put them to the most effective use I started teaching business owners marketing strategies I had used to build my own businesses over the years. I’ve been an entrepreneur since I started selling Burpee seeds door to door at age 6. Much more recently, I started, operated and then sold a money-management business (to my son Russ). And I just sold in March, 2008 a windshield repair service company to make room for my speaking and training business.

Q: What book has been most helpful to you in your business?
BA:
Outside of the Bible (especially and specifically the Book of Proverbs), I have found The Prosperity Bible (a collection of 19 books including Think and Grow Rich by Napoleon Hill and The Way to Wealth by Benjamin Franklin) most helpful along the way.

Q: Who has influenced you most in your life?
BA:
Aside from my relationship with Jesus Christ, I would have to say that my father had the greatest influence. He taught me one simple rule: “Whatever you undertake to do, do it to the very best of your ability, or don’t do it at all.”

Q: What has proved to be your most successful marketing strategy?
BA:
Proverbs 16:3: “Commit to the Lord whatever you do, and your plans will succeed.” Of course, I am not the first to discover this strategy. For example, W. H. Murray said, “The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help that would never otherwise have occurred. A stream of events issues from the decision, raising unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.”

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
BA:
The greatest challenge for me, as a Driver personality style, is to learn to let go. I call it learning how to use a lighter touch, a softer approach, to be less demanding of myself and more patient with others.

Q: How did you benefit from participating in a Make-it-Fly® board?
BA:
It slowed me down long enough to do the main thing I needed to do but kept putting off: defining and refining more precisely my target market. I’ve learned that the tighter the focus, the greater the impact, just like a magnifying glass in the sun.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
BA: Don’t do it (tongue in cheek)! Don’t do it, in other words, unless you’re willing to take the time to sharpen your axe so that you can cut down more trees more effectively.

Bob Adelman can be reached by phone at: 719-481-3890, or visit his web site at: www.BobAdelmann.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

Apply the 30/70 rule. When meeting someone for the first time, make sure you allow him or her to do 70% of the talking, and you only 30%. Ask questions and listen sincerely. This enables you to get to know the person, understand his or her needs and find out how you might be able to help.


Feature Article

Victoria MunroThe Dangers of Avoiding Change
Three Keys to Help Make Change Easy
By Victoria Munro

Many business owners today are faced with the challenge of too much to do and seemingly insufficient time in which to do it. It is easy to become overwhelmed—there is always a lot to do and it all seems to need to be done NOW!

As an entrepreneur you may need to wear the many hats of CEO, receptionist, sales manager, marketing director and janitor all rolled into one, so you can quickly lose focus and become snowed under. It’s easy to get caught up with the busyness and just do what we’ve always done. But in order to maintain our sanity, increase our efficiency and live balanced lives while growing our businesses we need to step back, take an objective look at our situation, and make some needed changes.

To stay competitive and grow requires innovation and that inevitably means change. As Charles Darwin said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Change is vital for our survival and growth, but often presents our greatest challenge. Developing new habits isn’t easy—old habits, however unproductive, are comfortable and usually demand little thought or effort. Staying in the status quo may be easy, but it probably won’t get you where you want to go.

Easy Keys to Make Positive Changes
Below are three keys that have helped me to make needed changes.

1. Keep Your Eyes on the Prize
Take some time to clearly define where you ultimately want to take your life and your business and why. Ask yourself what you want your life and your business to look like in the future. Conceptualize it—see it, feel it, smell it. Think about what you want to be remembered for.

In order to achieve this, note down the changes you’ll need to make.

2. Consider the Price
Weigh the costs and the rewards. Reflect on what these needed changes will cost you personally. You may have to reach beyond your comfort zone—perhaps learn new technology, work in unfamiliar markets, brush up on skills you haven’t used lately or do things you don’t especially enjoy. Be realistic and understand the price you’ll have to pay to change. Also consider the possible consequences of failing to make these changes.
3. Commit to the Process
Write a step-by-step plan to reach your goal. It needn’t be complicated, but it needs to be documented. Now, commit to work your plan.

It helps to share your plan with someone else and ask him or her to hold you accountable to make the changes and do what you’ve committed to do. It’s also encouraging to celebrate your successes, even the small ones, together.

Keep your eyes on the prize. Recognizing and remembering the potential payback to you and your business of making these changes is key—the What’s in it for me? factor. Focusing on these benefits often provides the motivation and self-discipline we need to make the effort and stick with our new habits. I encourage you to take your time, your business and your life seriously—take responsibility for your own success by making necessary changes.

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Victoria’s Marketing Advice

Create Your Ideal Client Persona
When you write marketing copy, it helps to know—really think about—the person you’re writing for. In your mind, create a persona based on your ideal client profile and write for him/her. Identify his/her gender, age, and background; even the color of her hair. Understand what she enjoys, what’s important to her and what her challenges are.

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Make-it-Fly Marketplace

Make-it-Fly‘s First Day Retreat for Entrepreneurs

“The Balancing Act”
Presented by Bob Heavers
A retreat destined to bring out the very best in all of us!

Make-it-Fly Fall Day Retreat for Entrepreneurs in Demver, CO

The Balancing Act may be the single best and most efficient way, to re-vision your life. It is a wonderful opportunity to do something special for yourself, your employees, your customers or your family and friends. All in one day you will rekindle fond memories, surface more to be grateful for than you ever imagined, and become crystal clear about who you are and what you want out of life.

When: Friday, September 12, 2008
8:30 a.m. – 4:30 p.m.

Where: Mount Vernon Country Club, Golden

Cost: $195
A continental breakfast and delicious lunch buffet are included.

Click here to learn more.



READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,300 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Mondays - September 9, October 5, November 2, 2008
  • Fridays - January 9, February 6, March 6, 2009
  • Thursdays - January 29, February 26, March 26, 2009

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® Café Make-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, August 28, 2008

Time: 4:30 to 7:30 p.m.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2008. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80235, USA
http://www.make-it-fly.com