Feature Article: Big Rocks: Prioritizing Made Easy

Business Owner in the Spotlight
Rick Watson
Memory Bridging


Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

October 7, 2008
Volume 5, Issue 19

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria




When we started Make-it-Fly® over five years ago, our goal was to use the power of Advisory Boards to help entrepreneurs. We designed a system to do this and then, through 60 Advisory Board 101s, we tested and refined it. Because the two of us could help only a limited number of people, we planned to train others to do what we’ve done. This week we’re able to offer Make-it-Fly® franchise opportunities. If you, or someone you know, may be interested in a business like this, let us know via phone (720-962-8888) or email.


Despite the demanding pace during recent weeks, Victoria is working at getting back in shape after the surgeries. Dave is definitely challenged by trying to keep up with her when they take walks together!

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight


Rick Watson
Memory Bridging

Remember that line from The Godfather—“it isn’t personal, it’s just business”? Well, Rick Watson would tell you that his business is personal, as you’ll soon see.

Rick Watson, Memory Bridging

Founded in February, 2007, Memory Bridging is a mental health provider focused on the needs of senior citizens and their families. “Beyond helping clients with traditional needs such as depression therapy and anxiety disorders,” Rick says, “we have created a unique service that helps to improve mental function, emotional well-being and quality of life for those coping with Alzheimer’s disease, stroke deficits and mild brain injury.”

Memory Bridging’s services are delivered by trained, experienced and licensed therapists with Master or Doctorate degrees in psychology, nursing, social work and counseling.

Q: What do you find most fulfilling about running your business?
RW: The most fulfilling aspect of my work is seeing the returning hope.

Q: What motivated you to start this business?
RW: My mother was diagnosed with Alzheimer’s in 2001. For the first three years of her disease, I experienced isolation and received guidance that basically said that there was nothing that could be done. Eventually out of desperation and stubborn determination, I found a way to help slow the progress of her disease and sustain her independence up to her passing from other health reasons this past May.

Q: What book has been most helpful to you in your business?
RW:
I’ve never been one to pick the “most” of anything. I would say there are three that had significant impacts on me: First, Break All the Rules by Marcus Buckingham; The E-Myth Revisited by Michael E. Gerber and All I Really Need to Know in Business I Learned at Microsoft by Julie Bick.

Q: Who has influenced you most in your life?
RW:
It may sound corny and clichéd, but my parents are my chief influencers. They both taught me to be creative and flexible, and how to build success out of what initially appeared to be failure.

On the business front, I try to look for positive influences in everyone I work with and everyone I meet. I strive to take the best aspects and practices from each person to use them as subtle role models and mentors, to learn from their successes and mistakes.

Q: What has proved to be your most successful marketing strategy?
RW: Networking and educational programs have been our best marketing strategies. Our prospective client-families need a broad range of professional services, and they need knowledge to empower them in dealing with an aging and faltering loved one. By creating alliances with well respected and influential organizations and professionals, we leverage their marketing presence and build on their reputation.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
RW:
We are growing rapidly, and our biggest future challenge is a classic challenge of business: recruiting and hiring the right staff with the necessary skills.

Q: How did you benefit from participating in a Make-it-Fly® board?
RW:
The quality of people that I have met has been unparalleled. Dave knows everyone (or it seems like it) and he’s always willing to make the introductions that I need. The participants in my advisory board are skilled, generous and creative people. Because we spanned such a broad range of industries, I immediately found them creating ideas to solutions that I would have never thought of. I maintain connections with many of the members of my board and see them as valuable mentors.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
RW: Joining an advisory board will open doors that you didn’t even know existed for your business. You’ll get ideas, broaden your horizons, establish priorities, improve your effectiveness as a business leader and you’ll make very valuable connections. The program will not be easy, but it will be fun and it will be worthwhile.

Rick Watson can be reached by phone at: 303-328-1125, or visit his web site at: www.membridge.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

Make a habit of reading self-help or business books—even 15-20 pages in the morning. This will not only help you, but will give your useful ideas and information you can pass along to help others you meet at networking events.


Feature Article

Victoria Munro Big Rocks: Prioritizing Made Easy
By Victoria Munro

Growing a business, keeping a competitive edge and getting everything done can be tough. We often seem to need more hours than there are in a day. As a result, things that are really important easily get neglected. Spending time with family and friends and making time to take care of yourself often get squeezed out. Living a more balanced, healthy life and getting important things done is possible, but you may need to make some changes.

Time is the most precious and expendable resource you have. When you spend it, it’s spent—you can’t retrieve it when it’s gone. There’ll always be a temptation to think there simply isn’t enough time. Today, this is magnified by the fact that we’re constantly exposed to a seemingly limitless array of distracting opportunities and ways to use our time. Identifying what’s really important to you and putting your priorities in order is the solution.

Most of us have heard the illustration of this principle by a professor who challenged his students to fit a given pile of rocks into a jar. When they failed, he demonstrated how putting the big rocks into the jar first, and then filling the remaining space with small rocks, allowed them all to fit. To get what’s most important to us done and enjoy a more balanced life, we need to recognize and take care of our ‘big rocks’ first.

Three Keys to Care for Your ‘Big Rocks’

1.

Look After Your Company’s Most Valuable Asset—You!
Small business owners are very good at a lot of things, but taking time to care for themselves often isn’t one of them. You need time to stay physically, emotionally, spiritually, socially and mentally healthy. Plan time to exercise, enjoy a stimulating hobby, have some fun, or just allow yourself some down time to rest, reflect and regroup.

Ask yourself:
“Why did I start this business in the first place?”
“What can I do now to take better care of myself?”

2.

Remember Who is Most Important to You
When people look back at the end of their lives, family and friends are what usually matter the most. Schedule time with those you love when you’re fresh and alert—too often they only get what’s left of us after a tiring day. Keep in mind that the sacrifices you make as a business owner often affect your family too.

Ask yourself:
“Who means the most to me?”
“What can I do to make time with those I care about?”

3.

Focus on the Highest Priority in Your Business
In our fast-paced, high-stress, information-laden world, busyness easily becomes the norm. Time spent just putting out fires can eat up a day. Keeping in mind what is most important for the business and focusing on that can help keep busyness at bay. Before you start in the morning, list your tasks for the day and then prioritize them with your main goal in mind. Write out the highest priority for your business this week and post it where you’ll see it often.

Ask yourself:
“What is the number one goal for my business right now?”

There really are enough hours in the day, but in reality you probably won’t get everything done. So schedule your ‘big rocks'—those things most important to you and your business—on your calendar first. Then let the ‘small rocks’—those things that need to be done to keep your business running smoothly—fill in the remaining time. You’ll be glad you did. And you’ll enjoy a more balanced life.

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Victoria’s Marketing Advice

Focus on Benefits and Feelings
When writing marketing copy or talking about your business, forget those valuable features you’ve worked so hard to create. Focus instead on the benefits—what a customer will gain by using your product or service. How will the experience make him or her feel? Emotions are powerful.

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Make-it-Fly Marketplace

A Fine Photographer, Julie Kemerling
Congratulations to Make-it-Flyer Julie Kemerling!

In ABC's Channel 7 News for the
“2008 Best Wedding Photographer.”

Julie was placed 7th
out of 221 photographers

in the wedding photography category.
Julie wishes to thank you for voting for her.

A Fine Photographer - www.aFinePhotographer.com - 303-768-0381

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Fridays - January 9, February 6, March 6, 2009
  • Thursdays - January 29, February 26, March 26, 2009
  • Tuesday - March 3, April 7, May 5

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® Café Make-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, October 30, 2008

Time: 4:30 to 7:30 p.m.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2008. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA
http://www.make-it-fly.com