Feature Article: Ways to Stay Up in a Down Economy

Business Owner in the Spotlight
Kent Lemburg
Soulstice, Ltd.


Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

December 2, 2008
Volume 5, Issue 23

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria




We enjoyed long walks together—Dave is having a hard time keeping up with Victoria these days—and time with friends, family and grandkids over Thanksgiving. Though it was far from relaxing, it was tremendous fun!



Almost x-country ski time!

Make-it-Fly® is growing. Next year, we plan to add more Advisory Boards in the Denver area. Since the two of us are limited in the number of boards we can run, we’ve been training others to facilitate boards. We’re in awe of the talent these people have and are sure they’ll do an outstanding job. We feel that, in these challenging times, having your own board of advisors to give you fresh ideas, feedback, support and encouragement can make all the difference.

Yesterday we celebrated the graduation of Advisory Board number 60!

Our very best regards,

Dave and Victoria!

P.S. Check out Holiday Gift Ideas from Make-it-Fly®

Business Owner in the Spotlight

Kent Lemburg
Soulstice, Ltd.

Kent Lemburg has practiced massage therapy for 17 years. “In 1995,” Kent says, “I began seeing Peri-operative Therapy clients from the referrals of my first collaborative physician. After realizing the great need for this specialized service, I launched Soulstice four and a half years ago.”

Kent Lemburg of Soulstice, Ltd.

Soulstice was created to provide for this market niche service. “Peri-operative Therapy is a high-level massage therapy that meets the needs of those who are getting ready to undergo, or have already undergone, a surgical procedure,” Kent says.

Soulstice also provides general massage therapy services for those looking for help with specific injuries, repetitive motion disorders or plain everyday aches and pains. With six therapists and two locations, Soulstice meets a variety of massage therapy needs.

Q: What do you find most fulfilling about running your business?
KL: Now that I’ve been in business for a few years, my company has many operational systems in place. It is now, more than ever, a pleasure for me to continue working ‘on’ the business and not spending as much time working ‘in’ the business.

When I come to work, there is now a sense of freedom knowing that our massage therapy technicians are earning the revenue to meet today’s overhead, allowing me to focus my time and effort creating growth and additional income for years down the road.

Q: What motivated you to start this business?
KL: I love to travel, and it’s during these gap times of rest and reflection that magic happens. Four and a half years ago, I went on a trip to Argentina with my best friend Brad. During our trip, I mentioned to my small-business consultant friend that I was at a crossroads with my business. I couldn’t physically or mentally add any more clients to my already bursting-at-the-seams private practice, and I had realized a market niche that no one else was filling.

Brad absolutely saw a business waiting to be born, and before our trip had ended, we had written the business plan, created the tag line, brainstormed the name and found an inspirational logo so that my dream could be realized.

Over the years, I had created a certain level of expertise in my field. I calculated that I had worked with over 400 post-operative patients and gotten referrals from committed physicians who believed in the efficacy of my services.

It was time for me to take my experience and to begin teaching other qualified therapists the methods that I had learned to ultimately get many more hands on people who need our work.

Q: What book has been most helpful to you in your business?
KL:
Robert T. Kiyosaki’s Rich Dad's Guide to Investing. It’s not merely an investment book, but rather a book that promotes investing in and owning one’s own business.

Q: Who has influenced you most in your life?
KL:
Someone wise once told me that if you rub up against manure you’re bound to get it on you! In holding on to that metaphor (I know that’s a dirty proposition), I have surrounded myself with amazing, wonderful and successful people. I believe in growth and learning by association – with hopes of ultimately being led down a road to great success and fulfillment. My sphere of influence is the many people that impact my life. Many of them have come from nothing and have created great and rich lives for themselves.

Q: What has proved to be your most successful marketing strategy?
KL: As tough as it can be to keep forging forward, my goal is to accomplish something every day that moves me toward my marketing goal. Little by little, my goals have become reality.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
KL:
The massage therapy industry is relatively new. There aren’t many other business models to compare ourselves to or to model after. I find that we are learning the business standards right now.

Q: How are you benefiting from participating in a Make-it-Fly® board?
KL:
My Make-it-Fly® experience continues to pull me out of my day-to-day business routine to help me see the forest for the trees.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
KL: No matter where you are in the process of building your business, Make-it-Flyers always have additional insight and perspective to help make you a better businessperson.

No matter whether or not the board is directly focusing on my business, I still take the words of wisdom and integrate them into my business.

Taking advantage of all of the benefits and knowledge that the Make-it-Fly® program offers could be a career in itself! If someone walks away from the Make-it-Fly® program with only absorbing 20 percent of the material, then the program has been successful.

Kent Lemburg can be reached by phone at: 303-628-0205, or visit his web site at: www.SoulsticeWellness.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

People want to be admired and valued. Whenever you engage anyone in conversation, one of your top priorities should be to sincerely express admiration, respect and appreciation for that person. There is always something you can admire. Aim to make her or him feel valued.


Feature Article

Victoria Munro Ways to Stay Up in a Down Economy
By Victoria Munro

The news is rarely good these days and, as a result, it’s easy to adopt a negative outlook on business, and even life in general. It’s certainly tough to remain upbeat when everyday conversations often center on pessimistic topics and what’s wrong with the world..

Running a business today is especially challenging. According to a recent article in CNN Money.com, by Alexander Stein, a practicing psychoanalyst in New York City, “Running a small business requires enormous psychological resources in the best of times. It's even harder to stay focused and positive while the pundits predict economic Armageddon.” In times like this, it’s easy for entrepreneurs to freeze up in fear, but having a plan to deal with it can help.

Below are some tips that others and I have found useful:

Accept the fact that you’re afraid. Fear is natural, and it’s a powerful emotion. Be honest with yourself about your fears and feelings, without dwelling only on the negatives.
Verbalize or write down how you feel. The simple act of expressing feelings in this way often puts things in perspective.
Shift your focus from what’s wrong with your business and/or the economy, to what is right with your business and your life. What we focus on tends to become our reality. Keep your eye on your big picture—what you ultimately want to achieve.
Take action! Look for and brainstorm possible opportunities that you may never have thought about, or that may not have existed before. Consider possible new markets or new products and/or services that could be in demand now.
Be thankful. When you’re tempted to worry, stop and make a list of what you’re grateful for.
Prevent unnecessary worry. Watching the news and listening to negative conversations can heighten anxiety. Spend little or no time watching the news, and when people around you talk about what’s wrong, instead of going with the flow, turn the topic to something positive.
Don’t fly solo! Surround yourself with supportive people. In the article mentioned above, Stein also writes, “Business owners may be particularly susceptible to the corrosive effects of fear and anxiety because they're professionally more isolated than most, having no peers or superiors, only employees, clients and competitors. Especially in high-stress situations, having partners (or a trusted confidant) can make all the difference.” Meet and discuss your challenges with wise and positive friends, start your own mastermind group or join an Advisory Board.

Click here for the printable version.

Click here to read more articles like this one.

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Victoria’s Marketing Advice

When Less is More
Prospects won’t read everything you write, so keep your marketing text to a minimum. Make it short, punchy and very relevant to your 'ideal client.' Use bullets to get main points across.

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Make-it-Fly Marketplace


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Holiday Gift Ideas from Make-it-Fly®
For your family, friends, clients and yourself!

Victoria’s new book, The Small Biz Balancing Act: Secrets to Restoring Passion and Play in Your Business and Life. Click here to read a chapter and order your copies now!

Live by Design in 2009 January Small Biz Retreat
A day away to plan (and play) with Barbara Brannen

We know your time is precious and it’s tough to get away for a whole day, but this retreat will be a great investment—it could change your life and business. You’ll leave this practical, interactive and very fun day with a complete strategic plan for your business and your life in 2009. Click here to sign up now, take advantage of discounted early bird prices and make 2009 your best year ever!

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Note: On December 5, 2008, the price for Advisory Board 101s will increase. Call 720-962-888 now, or click here to sign up and save!

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Fridays - January 9, February 6, March 6, 2009 Full
  • Tuesdays - January 20, February 17, March 17, 2009
  • Thursdays - January 29, February 26, March 26, 2009 One seat
  • Fridays - February 13, March 13, April 10, 2009
  • Tuesday - March 3, April 7, May 5

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® Café Make-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, February 26, 2009

Time: 4:30 to 7:30 p.m.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Click here to read previous issues of Make-it-Fly®'s email newsletters.

Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2008. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA
http://www.make-it-fly.com