Feature Article: Grow Your Business with Email Marketing

Business Owner in the Spotlight
Louis Spinozzi
Great Vision

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

December 1, 2009
Volume 6, Issue 22

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria


We enjoyed a quiet Thanksgiving holiday—lots of turkey and tennis due to the wonderfully warm, sunny weather. It was a great time to hang out together and talk about everything but business, which can be hard when you work together!

tennis for relaxation

Mark the date on your calendar—Friday, February 26, 2010. We’re planning another Entrepreneurs’ In-Flight Refueling Conference. We understand that in today’s fast-moving world, entrepreneurs need to be encouraged, inspired and keep learning in order to grow their businesses. Click here to see what people said about the last conference.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Louis Spinozzi
Great Vision

Louis Spinozzi is more than a doctor of optometry—he’s a champion of children with learning difficulties. “Most people don’t realize that these children often experience difficulties due to vision problems,” Louis says. According to the American Optometric Association, 20 percent of school-aged children with 20/20 eyesight may be affected by learning-related vision disorders. “These disorders relate to eye tracking, teaming, focusing and visual processing abilities,” Louis says. “These disorders may not be identified in a traditional eye exam or in school screenings designed to test vision clarity.”

Louis Spinozzi, Great Vision

Since 1977, Louis’s privately owned vision and eye care practice Great Vision has been serving patients and clients from many communities throughout the Denver metro area. “We provide exceptional products and services to our patient family through caring and meaningful client experiences,” Louis says.

Q: What do you find most fulfilling about running your business?
LS: I really enjoy seeing patients, listening to their needs and working with a well-trained team to deliver great vision and great eye health in a caring professional environment. We specialize in diagnosing and treating vision problems that cause learning difficulties in children. Our vision care team members deliver skilled care and help children develop abilities to perform their best. We ensure our patients can see 20/20 or better with the help of glasses or contact lenses, and we discuss their candidacy of laser vision correction. We provide additional testing to assess many other vision abilities including neuromuscular control and visual processing skills.

Q: What motivated you to start this business?
LS: My parents owned a restaurant business in the Philadelphia metro area. It was inspiring to watch how they made a family-owned business seem like home to so many people. I worked at a six-doctor eye care practice in Harrisburg, PA for 15 months, then moved to Colorado and simultaneously started practices in Parker and Monument, Colorado. The journey has been absolutely wonderful, but it would have been a lot smoother ride had I taken some appropriate business courses and sought out a network of talented people like I have had the opportunity to meet through the Make-it-Fly® organization.

Q: What book has been most helpful to you in your business?
LS: The business philosopher Jim Rohn published a book entitled Leading an Inspired Life. He relates his thoughts on how deeply our personal success is tied to the philosophy of life we choose. In his folksy manner, Jim reminds us that we can only achieve our dreams to the level of discipline we bring to the table each and every day and in all parts of our lives. Jim makes his point by stating that "discipline weighs ounces while regret weighs tons.”

Q: Who has influenced you most in your life?
LS: There are so many people who have touched my life in such wonderful ways. My wife Lynn has been and continues to be an incredible inspiration to me. She has such a wonderful way of seeing and attending to the simple, most important things in life. Her personal integrity and caring for people influences me and our two children every day. Lynn helps me see the many sides of challenging issues that we all face in business. 

What your Bright Child Can't SeeQ: What has proved to be your most successful marketing strategy?
LS: After much trial and error! I now focus on our internal marketing as the foundation for all of our patient and client communications. Then we define and implement specific targeted external marketing campaigns. I published a book entitled What Your Bright Child Can't See, written for parents and educators on the work we do for children.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
LS: That is an easy question to answer. It is always a challenge for me to balance my weeks with working on my business while I am totally immersed in working in my business. I am a slow learner at understanding the futility of trying to “do everything myself.”

Q: How did you benefit from participating in a Make-it-Fly® board?
LS: Being part of the Make-it-Fly® community has been a real blessing. I recently served on a Make-it Fly® Board and experienced the power of synergy! It became crystal clear on how and why delegating will allow me to accomplish my personal and business goals. I am focused on the right things and am thankful for the opportunity to meet and benefit from the insight of so many talented people.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
LS: Dave and Victoria Block offer a very special opportunity to entrepreneurs who want to experience prosperity and innovation in their business. They offer a unique forum of practical business practices and accountability in a supportive environment chock full of positive energy! Act now. Join a Make-it-Fly® Board and fully commit yourself to the process. Best to you on fulfilling your dreams!

Louis Spinozzi can be reached by phone at: 303-841-3937, or visit his web site at: www.greatvisionperformance.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

When networking, never ask people questions that can be answered with a “yes,” or “no.” This can bring the conversation to an abrupt end. Ask questions that show you’re interested in them, such as those that start with “How…? “Why…?” “Tell me more about…” “What do you mean by…?”


Feature Article

Victoria MunroAnother Way to Market for Less
Grow Your Business with Email Marketing
By Victoria Munro

Staying in regular touch with your current and potential customers pays big dividends. After obtaining permission, you can send e-newsletters that give helpful information, offer coupons and provide links to online resources your customers might find valuable. And, provided you do it tastefully, you can tell about your products and services.

Treat your readers with respect. Since they’ve given you permission to keep in touch, aim to give value in return. Build trusting relationships, rather than simply selling to them.

For almost seven years, we’ve sent out In-Flight Refueling—Secrets to Small Biz Success twice a month to clients and others. And though it’s longer than we recommend, it’s proved an effective way to stay connected. Sometimes, after receiving the ezine for years, a reader will call and ask if he or she can join an Advisory Board.

Keep your emails simple and attractive. Be true to your brand. If you’re sending an html version, include photos and other graphics. Be consistent—send emails when you promised.

Warning

In his new book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone, author Mitch Joel warns that, if your customers are under 30, connecting via social media will be way more effective than email

If your target client is over 30, email marketing can be very effective. Cheryl Beck of The Email Works helps business owners to use ConstantContact’s reasonably priced service. You can try it free for 60 days. “Some clients just want me to get them started, then they take over, “ she explains. “Others give me their text and graphics on a regular basis, and I format and send their ezines for them.”

Cheryl is also an organic farmer and uses her e-newsletter to keep in touch with customers, letting them know what’s going on at the farm, what new produce she has available, giving them fun recipes to try and links to other useful sites. “The possibilities are endless with email marketing,” she says. “It’s the perfect way to stay in touch with my clients and a win-win for all of us.” 

The Pros and Cons

Email marketing does take time, but the results are measurable and it’s definitely cost effective.

Click here for printed version.

Read other articles on Marketing for Next to Nothing on our blog

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Victoria’s Time / Balance Tip

Set Clear Boundaries
And practice saying no directly, without feeling guilty or giving a lengthy explanation. After all, you don’t usually offer a reason when you say yes. And remember that you’re not responsible for others’ reactions.

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Make-it-Fly Marketplace

Sharpen Your Speaking Skills and Grow Your Business at a Presentation Dojo

You worked hard on your presentation and afterward several people came up to compliment you on it. You think, “That’s nice, but I didn’t get any business.” If you want to grow your business through public speaking, enroll in the Presentation Dojo.

Jay Murray of Solutions for Tuition says, “Before working with Turning Point Presentations, 3% of my audience members typically requested appointments to learn more. Now, it’s over 50% and my business is thriving.

Angela Libby Jankousky

Angela Libby Jankousky



Rev NetworkingRev Networking

Up to 20 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $68
Marilyn Manning 303-763-1865

marilyn@revnetworking.com
www.revnetworking.com

The Email Works

We manage your email marketing,
You run your business and increase profitability.

We make your email marketing easy with consistent, reliable, managed email execution.
Call 303-877-1535 today.

The Email Works brings 25 years of marketing experience to its creation of high-impact, quality emails that build strong and lasting relationships with customers, clients, and/or members.

Click here to sign up for a free 60-day trial with Constant Contact.

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 3,000 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for five consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® Advisory Board, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Fridays - January 8, February 5, March 5, April 2, May 7, June 4
  • Thursdays - January 28, February 25, March 25, April 22, May 20, June 17
  • Mondays - March 1, April 5, May 3, June 7, July 6*, August 2
    *Tuesday

Click here to sign up for an Advisory Board.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly>® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly Café - High Altitude Networking, where exceptional people help each otherNext Café:

Date: Friday, February 26, 2010

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Contact Make-it-Fly® - Dave and Victoria:

Email: info@make-it-fly.com
Voice: 720-962-8888
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Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA
http://www.make-it-fly.com