Feature Article: Gain Fresh Perspective
Think Time Gives Valuable Insights, New Solutions


Business Owner in the Spotlight
Dan Echols
See Inside Sewer Scope


Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Café

ISSN# 1552-3705

February 17, 2009
Volume 6, Issue 4

"In-Flight Refueling" is published twice a month.

Click here to read archived newsletters.

A Note From Dave & Victoria




So far 2009 has been busy, but we’re working at our new resolve to take good care of ourselves. As business owners, it can be tough to take time out for regular exercise (Victoria starts her day with yoga and Dave works out daily at the health club), fix and eat healthy meals and enjoy fun time together, but that’s one of our main goals this year.

Don’t forget the Make-it-Fly Café Thursday, February 26, at the Riverfront. The cost is $10 online and $15 at the door. Click here to sign up now and save. This promises to be a very special event, and is sponsored by Lee Knoll, Jr., of Knoll & Company.

Sky-Place.com our online social networking site is gaining traction. We invite you to visit and sign up today!

Our very best regards,

Dave and Victoria!

Make-it-Fly's Sky-Place
Business Owner in the Spotlight

Dan Echols, See Inside Sewer Scope



Dan Echols
See Inside Sewer Scope

It’s a dirty job, but somebody’s got to do it.

Dan and son Evan

Daniel Echols founded See Inside Sewer Scope in August of 2007 to use the latest camera technology to inspect residential main sewers. “We use our ten years of experience to look for problems, analyze their severity and then help develop the appropriate maintenance or repair solutions,” he says. “In short, we put ourselves in crappy situations so that our clients won’t have to.”

Q: What do you find most fulfilling about running your business?
DE: For me, the most satisfying part of my business is the human interaction. Whether it is meeting people at the various networking opportunities I participate in or the clients that I serve, it is the people that matter and the people that make this fun.

Q: What motivated you to start this business?
DE: Almost all of my early job experience has been with small businesses. My most recent experience was working for a small drain cleaning company from which I gained my camera experience. I was a tech for four years and then moved into management as training supervisor and daily operations supervisor. The one constant theme with most of the small businesses I worked for, drain cleaning being no exception, was that the companies lacked a true entrepreneur, someone passionate and committed to growth. They had marked out a little corner of the market through word of mouth but had no idea how to take that next step. I therefore spent a lot of time circling in mediocrity. Then my son was born. The first time I laid eyes on Evan, I heard a clear voice in my head: “You can do better. I gave you tools that you are not using.” Two weeks later, I left my job and three weeks later, See Inside Sewer Scope was launched.

Q: What book has been most helpful to you in your business?
DE:
This one shouldn’t surprise any of you Make-it-Flyers: The Slight Edge. by Jeff Olson. I feel that this book should be the prologue for every “secret to success” book out there. There are hundreds of great tools and strategies out there, but The Slight Edge helps you prepare yourself for success by embracing everyday good, positive habits. It’s the little things that keep us moving every day. It is also how we handle those little things that determine whether we are on the road to success or failure.

Q: Who has influenced you most in your life?
DE:
James Marshall Echols, my father. Dad is a Southern Baptist Minister. He has also held just about every job known to man throughout his life: lumberjack, butcher, auto mechanic, janitor, teacher, you get the point. Dad gave me the strength and determination to do it the hard way but also encouraged me to seek the wisdom not to. Most of all, Dad showed me how a faith-filled man raises his family.

Q: What has proved to be your most successful marketing strategy?
DE: Face-to-face marketing has been by far my most successful use of time and money. As a sole proprietor starting a new service-based business, trust is everything, and meeting people in person and building relationships with them has been the best route to that trust.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
DE:
As many of you know, juggling entrepreneur, manager and tech is daunting. It has been a constant challenge balancing time and resources among the three, but it is a must. All are vital and all need constant attention – from someone, that is. Delegation I am currently building with a plan to hand off as many of the things I don’t enjoy doing in as short of a time span as possible.

Q: How are you benefiting from participating in a Make-it-Fly® board?
DE:
When I started my company, I had a plan, but I had no idea if it was a good one. The Make-it-Fly® Advisory Board 101 board gave me some very practical exercises to refine my vision, my plan and my goal setting. Top that with a feeling of community, of not going it alone, and you get some real confidence in yourself and your business.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
DE: The 101 board gives you the tools if you lacked them and the reinforcement if they had dulled to be successful. They also introduce one of the most powerful aspects of Make-it-Fly®, the accountability. The board teaches you what good goals are and the importance of setting them, then they assign you a watchdog to help keep you on task. Your accountability with your “accountabilibuddy” and your board help keep you focused and moving in a positive direction. This leads to what I feel is one of the most powerful aspects of Make-it-Fly®. The vetting process insures that people of good, positive character make up the boards. The relationships you build are encouraging and supportive, both in the 101 stage and later in the Alumni stage where the advisory boards continue to help you through your day-to-day struggles. It is nice to know you are not going it alone.

Dan Echols can be reached by phone at: 720-936-3279, or visit his web site at: www.seeinsidesewerscope.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

First impressions are critical to effective networking. Your energy, body language, tone of voice, and attitude towards those you’re talking to all contribute to make people feel important and special. When you’re out and about meeting people, make a concerted effort to focus on this.



Feature Article

Victoria MunroGain Fresh Perspective
Think Time Gives Valuable Insights, New Solutions
By Victoria Munro

As an entrepreneur growing a business, getting everything done while keeping a competitive edge can be tough. It’s easy to stay busy all day long just catching up and keeping up—working in the business. But as you’re busy working, you may be missing brilliant ideas or solutions.

An often-neglected key ingredient for running a successful business is taking time out alone just to think. Getting away from daily activities and taking time to look at your life and business from 40,000 feet provides valuable perspectives.

Scheduling regular time each day or each week to think about and focus on what’s truly important to you is not time wasted. In our fast-paced lives where multitasking has become the norm, uninterrupted time spent clarifying ideas, brainstorming solutions, reflecting on decisions and planning for the future can move you light years ahead.

Choose a Place to Think
Find somewhere quiet, away from distractions. If you can’t find a good think place at the office or home, try the local library or a corner in a hotel lobby. I used to drive daily to my secret think place in a park overlooking a lake, turn off my cell phone and take out a pad of paper and pen to record my thoughts and bright ideas.

Brian Schwartz, of 50 Interviews, Inc. drives from his home in Fort Collins to Denver to meet with clients. The trip provides a perfect time to ponder ideas and just think. “I don’t get much of a chance to do that,” he says. “The car ride gives me great think time, and it’s so valuable.”

Think Creatively
Be open to new ideas. Don’t assume that everything in your business is the best it can be—always be thinking of possible improvements.

Pictures are powerful. Think in pictures. Ask yourself, “What would a perfect solution to this problem look like?” Imagine it.

Challenge the Status Quo
Just because you’ve always done something a particular way, or because everyone else does it that way, doesn’t mean it can’t be further enhanced. Be innovative and resourceful—put your imagination to work and come up with better, more productive, fun or faster ways of doing things. List and weigh the merits of many possible solutions to problems.

Beware of Negative or Restrictive Thoughts
It’s easy to suppose that something can’t be done, just because it’s never been done before. If the Wright brothers had believed that flight was impossible for man, they never would have worked so hard to build the first flying machine.

Take Time Out to Think
Rags-to-riches millionaire and philanthropist Peter Daniels has created successful ventures around the world. In The Power of Focus, authors Jack Canfield, Mark Victor Hansen and Les Hewitt write, “When asked what turned his life from triple indebtedness to unprecedented success, he (Peter Daniels) replied, ‘I scheduled time to think. In fact, I reserve one day a week on my calendar just to think. All of my greatest ideas, opportunities and money-making ventures started with the days I took off to think.’

If a day, or even half a day a week, sounds like too much, start with an hour or two. During the week, make note of questions and ideas that come to mind, as well as problems and challenges you run into. Then use your think time to come up with imaginative solutions. Keep a journal or notebook to record your thoughts.

“Focused thinking removes distractions and mental clutter so that you can concentrate on an issue and think with clarity. That’s crucial, because if you don’t know what the target is, how will you ever hit it?” – John C. Maxwell, Thinking for a Change.

During your think time, focus on your goals and what is important to you—what you value and care about most. Focused thinking will prove an excellent investment of your time and yield a harvest of rewards you’ll enjoy!

Click here for printable version.

Click here to read more articles like this one.

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Marketing in a Down Economy – Tip #1 of 5

Don’t stop marketing! Do make sure every dollar you spend on marketing is needed. Evaluate the impact of your current marketing impact and return on investment. Track all your marketing efforts by asking every prospect, “How did you hear about us?” and record it. If something is working, do more of it.

Marketing tip by Beth Boen of Creative Xchange Marketing

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Make-it-Fly Marketplace


The Riverfront

The Riverfront specializes in well crafted, richly satisfying occasions that balance aesthetics, personality and party. The site is versatile, accommodating groups from fifteen to five hundred. Features include: two dance floors with professional sound and lighting, a fireplace nook, three bars, outdoor patio, and gazebo. Our personal chef, custom menus, and full suite of inclusions rank us paramount in our industry.

Call 303.865.8500 today
and schedule your holiday event!
www.riverfront-center.com

We manage your email marketing,
YOU run your business and increase profitability
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We make your email marketing easy by offering consistent, reliable, managed email implementation.

The Email Works

The Email Works brings 25 years of marketing experience to its creation of high-impact, professional-looking emails that build strong, successful, and lasting relationships with customers, clients, or members.

Cheryl is offering a free 30-minute phone consultation, plus ask about the discount for In-Flight Refueling readers.
Visit www.TheEmailWorks.com.

Buy The Book Marketing Do you want to promote your business on the net but haven’t a clue where to start?

Online Social Networking Made Simple

A step-by-step strategy for increasing your web traffic and online visibility. Set up available at an additional charge.
Mary Walewski, Buy The Book Marketing, www.buythebookmarketing.com, 303-725-9313

Wanted: People with a Passion and Heart to Help
Small Business Owners

Have you ever wished you could work with like-minded business professionals to grow your own business, while doing work that results in major positive changes in lives and businesses?

Make-it-Fly®, Your Small Business Board of Advisors, has been changing the lives of small business owners and professionals in the Denver metro area for six years through peer advisory boards. We are now looking for franchisees with heart and passion to do the same in their communities.

After testing and perfecting our advisory board system with more than 800 clients, we are expanding. If you have a sales and/or marketing background, outstanding people skills and want to invest in your own business with a team committed to your success, we’d like to talk to you.

Contact Dave Block - 720-962-8888.

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 2,700 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Thursdays - April 2, May 7, June 4, July 2
  • Mondays - April 20, May 18, June 15, September 20
  • Fridays - May 1, June 5, July 10, August 7

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® Café Make-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café:

Date: Thursday, February 26, 2009

Time: 4:30 to 7:30 p.m.

Cost: $10 online, $15 at the door
Click here to sign up now.

Location: The Riverfront
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)

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Click here to read previous issues of Make-it-Fly®'s email newsletters.

Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA
http://www.make-it-fly.com