After a completely
successful minor heart surgery last week, Dave
has been taking it easy, relaxing in the spring sunshine. Several
clients stopped by to say “Hi!” We’re very grateful
for your visits, well wishes, meals, kind thoughts and prayers.
excited to welcome Carol Johnson back to the Make-it-Fly
team as part-time assistant to Victoria.
Our very best regards,
Dave and Victoria
Sonar Selling, LLC
Often entrepreneurs open a small business out of love of their
craft. Very rarely is that craft sales. But small business owners
find out quickly that sales is the
lifeblood of any business.
Chris Calzone started
Sonar Selling in 2003 as an antidote to the salesphobia many small
business owners feel. “We specialize in educating entrepreneurs
involved in business-to-business selling, Chris says. “I
understand how important it is to find, acquire and retain profitable
customers, which is why I’ve developed the SonarSelling®
System. This unique program focuses on strategic planning, prospecting
and account management, specifically to help small business owners
find more new customers.”
Q: What do you find most fulfilling
about running your business?
CC: What I enjoy
most about running my business is the opportunity to work collaboratively
with other small companies to help them get “unstuck.”
There is nothing more rewarding than being part of a positive,
lasting cultural change that empowers organizations to attain
their long-term goals.
Q: What motivated you to start
CC: Prior to entering
the sales training and consulting field I was an outside salesman
and manager for over 18 years. I held the positions of Distribution
Representative, Territory Account Manager, Sales Representative
for New Business Development and District Sales Manager. In these
various sales roles I worked with such noteworthy companies as
American Standard, General Electric, Glidden and United Technologies.
I used the system I now teach to win seven national sales awards.
Q: What book has been most helpful
to you in your business?
18 years of personal research and sales experience, I published
my findings in Sonar Selling: Territory Management 101,
Trafford Publishing, 2003, which was featured in the Denver Business
Journal’s Strategies Spotlight. Other business authors I
have enjoyed reading include Dale Carnegie, Tim Connor, Stephen
R. Covey, Tom Hopkins and Neil Rackham.
Q: Who has influenced you most
in your life?
Q: What has proved to be your most
successful marketing strategy?
CC: Over my career,
I have found that the all-time best marketing strategy is building
personal relationships. We all want to do business with those
we know understand us and our business.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
would have to say the greatest challenge in my business is staying
current with technological and cultural changes as they relate
to communication. The rapid evolution of the Internet, SEO and
social networking has and will forever change the way businesses
communicate with each other and their markets.
Q: How did you benefit from participating
in a Make-it-Fly® board?
has totally expanded my horizon by lifting many self-limiting
beliefs I had about my business. It has given me the opportunity
to fellowship with other like-minded business professionals and
has provided the support I needed to take my business to the next
level. The rate of my professional growth has at least doubled
since joining Make-it-Fly®!
Q: What would you
say to other business owners who are contemplating getting involved
in a Make-it-Fly® board?
who is serious about personal growth and the growth of their business
would be well served by plugging into Make-it-Fly®.
You will find more opportunities and resources at Make-it-Fly®
than any other single source in the city. An investment in Make-it-Fly®
is an investment in the success of your business.
Chris Calzone can be reached by
phone at: 1-888-399-3810, or visit his web site at: www.sonarselling.com.
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sincerely interested in the person you’re talking
to.Learn about him
or her and find out what you have in common, e.g. backgrounds,
life passions, hobbies, etc. Inquire about any current
needs or challenges the person may have—perhaps
you can help. Give this some thought and come up with
several good questions you can ask.
Medicine for Stress
By Victoria Munro
Running a business can be stressful in any economy, but today’s
media coverage of gloomy economic news makes it even more challenging.
Focusing on negative reports increases stress that has harmful
effects on our health. Recent reports from several health organizations
agree that Americans are experiencing a dramatic increase in stress.
Laughter is a healthy and effective
antidote for stress. In tough times, more than ever, we need to
lighten up and laugh.
Laughter, even smiling, has been proven to reduce stress. Patty
Wooten, an expert in the field of therapeutic humor, writes, “Finding
humor in a situation and laughing freely with others can be a
powerful antidote to stress. Our sense of humor gives us the ability
to find delight, experience joy and release tension.” Young
children, who spend much of their time playing, reportedly laugh
about 400 times a day, compared with 15 times a day for adults.
The pressures of life often rob
us of the ability to see humor or fun in situations and ease our
stress with a good laugh.
A counselor I know understands well the value of play. She keeps
small wind-up toys on her desk and, when tempted to feel stressed,
a two- or three-minute 'play break' with these toys replaces any
tension with relaxation and fun.
Taking time out to play can be a challenge for busy entrepreneurs,
but play brings balance to our lives and can be an excellent solution
to stress. Barbara
Brannen holds the title “Top Banana” at one of
her companies Playmore,
which helps corporations use the power of play to reduce employee
turnover and absenteeism. Her play
workshops increase employee enthusiasm, creativity and commitment,
which in turn boost company profits.
A call center, which is typically an extremely stressful work
environment with high turnover, used her services to resolve the
problem. Not only did they achieve great staff retention, but
now 80 percent of new hires are referred by existing employees.
Fun can change attitudes and the
entire atmosphere in a company.
for Playing More by Barbara Brannen
your day with no stress by smiling as soon as you rise in
the morning. This simple trick has you beginning stress-free
as a baseline for the rest of your day.
this by making your commute fun. Find new ways to approach
what used to be a stressor. An informal study by a major
newspaper found that 80 percent of the negative interactions
in the first two hours of the day were directly related
to something that happened during the commute. So listen
to fun music, sing along, smile at other commuters and don't
let them drive you crazy!
3. Keep bubbles
or bubble gum in your desk drawer and the console of your
car. When you feel stressed or get stuck, blow bubbles for
five minutes and open up your mind.
4. Keep things
in and around your work area that make you laugh and smile.
Look at them frequently for inspiration.
“play dates” for yourself and with family and
friends. Put these on your calendar. Just knowing they are
coming will reduce your stress and keep you playful.
here for printable version.
here to read more articles like this one.
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in a Down Economy – Tip #3 of 5
Professional referral relationships are very
valuable. Don’t make
the mistake of forming exclusive alliances with referral
partners. This limits what you will get
back in return. Understand how you can refer to others,
so they will reciprocate. Only refer to those who stand
for the same quality of service and work as your company.
Marketing tip by Beth Boen of CreativeXchange
The Riverfront specializes in well
crafted, richly satisfying occasions that balance
aesthetics, personality and party. The site is versatile, accommodating
groups from fifteen to five hundred. Features include: two dance
floors with professional sound and lighting, a fireplace nook,
three bars, outdoor patio, and gazebo. Our personal chef, custom
menus, and full suite of inclusions rank us paramount in our industry.
and schedule your holiday event!
manage your email marketing,
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Cheryl is offering a free
30-minute phone consultation,
plus ask about the discount
for In-Flight Refueling readers.
you want to promote your business on the net but haven’t
a clue where to start?
Social Networking Made Simple
A step-by-step strategy for increasing your web traffic
and online visibility. Set up available at an additional
Mary Walewski, Buy The Book Marketing, www.buythebookmarketing.com,
Wanted: People with a Passion
and Heart to Help
Small Business Owners
Have you ever wished you could work with like-minded
business professionals to grow your own business, while doing
work that results in major positive changes in lives and businesses?
Make-it-Fly®, Your Small Business
Board of Advisors, has been changing the lives of small business
owners and professionals in the Denver metro area for six years
through peer advisory boards. We are now looking for franchisees
with heart and passion to do the same in their communities.
After testing and perfecting our advisory board
system with more than 800 clients, we are expanding. If you
have a sales and/or marketing background, outstanding people
skills and want to invest in your own business with a team committed
to your success, we’d like to talk to you.
Contact Dave Block - 720-962-8888.
THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The
In-Flight Refueling Ezine reaches more than 2,700
entrepreneurs, small-biz owners, consultants and marketers. Reserve
your advertising spot today in the next In-Flight Refueling
Paid Advertising Disclaimer: Make-it-Fly®
LLC does not represent or endorse the accuracy or reliability
of any of the paid advertisements above or the quality of any
products, services, information, or other materials displayed,
purchased, or obtained by you as a result of an offer in connection
with any ad. It's common sense to do your own due diligence before
purchasing any product.
Make-it-Fly® Advisory Board 101
Make-it-Fly® Advisory Board 101 program
consists of 12 non-competing business owners who meet once a month
for three consecutive months. In the spirit of giving, they offer
each other solutions, ideas, resources and encouragement. Dave
and Victoria facilitate each group and share powerful tools to
assist business owners in reaching their goals and living more
If you have experienced a Make-it-Fly®
program, please share the following openings with other business
owners who need support. Call Dave for more information at 720-962-8888.
Programs are held from 9:00 a.m. to 12:30 p.m.
Current program openings in Denver:
- Thursdays - April 2, May 7, June 4, July 2
- Fridays - May 1, June 5, July 10, August 7
- Mondays - July 6, August 3, August 31, October 5
here to sign up for Advisory
Or call Dave at 720-962-8888.
Boards are groups of 12-14 small business owners who have
participated in at least one Make-it-Fly®
Advisory Board 101 and wish to continue the support and accountability
with a group of like-minded, giving business associates. Members
meet once a month for a three-hour meeting.
If you completed the initial Make-it-Fly®
Advisory Board 101 and are interested in more information on Alumni
Boards, call Dave at 720-962-8888.
High altitude networking, where exceptional people help each
Sponsored by Car
Date: Thursday, April 30, 2009
Time: 4:30 to
$10 online, $15 at the door
here to sign up now.
2852 W. Bowles Ave., Littleton (One block west of Santa Fe)
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Please email or call Victoria if you'd like to reprint any information
contained in this newsletter. Thanks! © Copyright 2009. All
355 South Teller Street, Suite 200, Lakewood, CO 80226, USA