Neal Browne & Associates, Expert Media Coach
Neal Browne has been in the media business since the “new media” meant VCRs. He has translated that experience into helping people tell their stories. “I help people who have a great story and are specialists in what they do,” he says, “but can’t seem to package that into a message that translates to people they want to reach. I help them discover their strongest messages and form them into attention-grabbing soundbites. Often we also take the next step and put those messages into compelling video.”
Neal incorporated in 1999 beginning with part-time work, then took it full time in 2001.
Q: What do you find most fulfilling
about running your business?
NB: In short, seeing people “get it” – in other words, having them discover how learning to play the soundbite game and winning with it can translate into stronger marketing, more effective communicating and increased media exposure. When they learn the hidden rules of the game, they can begin to hit grand slams.
Q: What motivated you to start
NB: Having spent 30 years in radio and television, I kept noting during interviews how people with good stories to tell were too often ineffective in doing so. I felt both sad and frustrated that they were unable to get their message out and felt it often unfair that their great work was “lost in translation.” I wanted to equip them to play the game successfully on a level field so they could awaken to the multiple benefits of learning to communicate powerfully.
Q: What book has been most helpful
to you in your business?
NB: Three, most recently: E-Myth Revisited, Architecture of Persuasion, When Your Small Business is You -- Marketing Handbook.
Q: Who has influenced you most
in your life?
NB: Jesus of Nazareth lived such an incomparable life that I’m still amazed at what he so uniquely lived and taught. Also my parents who combined love with needed discipline, and my wife, who first puts up with me and in addition supports me.
Q: What has proved to be your most
successful marketing strategy?
NB: Two things: Referrals and deciding to commit to having a true “Marketing Website” built (almost ready). More expensive up front, but far more powerful and effective.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
NB: Time and energy management, balance, using my time to its highest effectiveness, learning when to say NO to good things, but not ones fitting my highest priorities.
Q: How did you benefit from participating in a Make-it-Fly® board?
NB: My advisory board has been over the top providing perspective, advice, reflection, encouragement and deep friendships. It is an ongoing critical link for me.
What would you say to other business owners who are contemplating
getting involved in a Make-it-Fly® board?
NB: I don’t think you can do well without it. If you don’t have a group of caring but very firm and honest peers giving you the feedback you need…you will suffer, your business will suffer, and you will lose out on some of the most vital benefits available. Don’t even think about hesitating.
Neal Browne can be reached by phone at: 303-332-8413. Or visit his blog at: www.ExpertMediaCoach.com.
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