Make-it-Fly's In-Flight Refueling Ezine

Feature Article: You’re Halfway There Are You On Track?

Business Owner in the Spotlight
Eric Martin
Champions for Financial Literacy


Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace


ISSN# 1552-3705

July 6, 2010
Volume 7, Issue 12

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria


We’re enjoying the slightly slower pace of summer, connecting with old friends and meeting new friends at barbeques, etc., as well as taking time for tennis. Tomorrow, Dave’s family has planned a ‘guys’ night out at the ball game’ that includes three generations of Blocks.


Next week, we start our last five-month Advisory Board 101 for 2010. In order to avoid holiday conflicts towards the end of the year, we run only three-month boards after this.

We hope you’re enjoying a relaxing, productive and fun summer!

Our very best regards,

Dave and Victoria


Business Owner in the Spotlight

Eric Martin, Champions for Financial LiteracyEric Martin
Champions for Financial Literacy

It took a seemingly innocent question from his 12-year-old daughter to drive Eric Martin into the arms of his true passion…but more on that in a minute. Eric began creating his new venture in early 2010 and launched the website seven months later. Champions for Financial Literacy is a non-profit focused on improving financial literacy, especially among high school and college students. “Our work is divided into three main areas,” Eric says, “free resources, free classes and online video training.”

Q: What do you find most fulfilling about running your business?
EM: Sharing my passion for financial education with others is extremely satisfying. It’s true when you hear people say that once you find your passion, you’ll never work another day. I’ve thoroughly enjoyed the process of creating this business and look forward to sharing it with many, many people as it grows.

Q: What motivated you to start this business?
EM: Last Christmas, I was at the bookstore with my daughters. Naturally, I gravitate to the ‘business’ section – it’s what I like to read! My oldest, who is 12, said, “Why don’t you read something FUN for a change?” At that moment, I consciously realized what I had subconsciously known for a long time. I love financial education – it was time to DO something with it. I did some research and discovered that financial literacy in this country is terrible. And there it was in front of me – a wide open market opportunity to create something doing what I love.

By background and training, both my undergraduate and graduate degrees are in business. I worked in the investment industry for several years, owned a small business ($7 million in revenue) and now have the ability to serve as Chief Financial Officer for a non-profit in Denver.

Q: What book has been most helpful to you in your business?
EM: There have been so many. At the moment, I still like eMyth Mastery and eMyth Revisited by Michael Gerber. The concept of working “on” your business, rather than “in” it, is a powerful mental shift. It applies to far more than just a business – and that’s part of the reason I like it.

Q: Who has influenced you most in your life?
EM: Wow, great question. I’m not sure I can identify a single person. I think, if I can, I’d like to change “who” to “what”, since for me, I have been far more influenced by events than people. For example, I watched my (then-young) father downsized from his “stable” Fortune 500 job and struggle for years to find himself again. I’ve experienced catastrophic business failure. I’ve seen professionals try and start a business – great lawyers, yes, great law firm owners, no. All these events have shaped who I am today – and, more importantly, shaped the training I am now sharing.

Q: What has proved to be your most successful marketing strategy?
EM: Well, we are just getting started with this venture. But my prediction is that word-of-mouth and referral (both offline and online) will be the most effective.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
EM: In this business so far, the greatest challenge has been to stick to my own promise to myself – that I would launch this business with virtually no investment. I would invest my time – but almost no capital. There were times, certainly, when it would have been easier to call in the experts, but I was committed to doing this from scratch to prove that it could be done. So far, I have been successful and have stuck to my promise.

Q: How did you benefit from participating in a Make-it-Fly® board?
EM: Great networking and a “safe” place to share crazy ideas. Often, people are quick to judge and shoot down ideas. The Make-it-Fly® forum provided a great place to brainstorm, share ideas and learn from others.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® board?
EM: I would recommend a Make-it-Fly® Advisory Board to business owners and senior executives of larger businesses. It’s a small investment for a large benefit, both personally and professionally. Through the experience, you get to know the other participants quite well and, in my case, continue the relationship long after the meetings have come to an end.

Eric Martin can be reached by phone at: 720-291-1202. Or visit his website at: www.financialchampions.org

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Nugget:

After you’ve watched the validation video on YouTube.com (see the networking tip in the last edition of In-Flight Refueling), make a point to validate everyone you meet next time you attend a networking event. Watch what this does for both you and the person you validate.


Feature Article

Victoria MunroYou’re Halfway There
Are You on Track?
By Victoria Munro

The first half of 2010 is history. It’s time to assess whether you’re on track to reach the goals you set for your business this year. If you’re not, you can still make needed course corrections, hit the ground running in the fall and achieve those goals by December.

Review and evaluate your plan. Compare actual progress against your projections and revise where needed. Evaluate the effectiveness of your marketing and whether you need to modify marketing strategies. Look again at your big picture—ask yourself what you want your business to look like two years from today. And, in light of that, what will you need to have in place one year from now? To achieve that, what must you do before the end of 2010?

If you don’t have a written plan, take advantage of what is often a slower summer season and write one now. Keep it simple (unless you’ll need it to get funding). Since things will undoubtedly change as you move forward, store the business plan on your computer, where it can be easily revised. Use bullet points rather than lengthy paragraphs of text to track key concepts—this will make it easier to refer back to when tracking your results. Keep metrics in mind and estimate numbers for leads, prospects, presentations, sales, expenses, etc. Highlight important milestones you want to reach. Most importantly, review and revise your plan each month to keep you on track.

In addition to helping you grow a profitable business, even a simple plan will help you to:

Hold yourself accountable* for the projections you make
Make wiser decisions in line with where you want to take your company
Avoid time-wasting distractions
Easily assess your most effective marketing strategies
Keep a better handle on cash flow

Enjoy your summer! But don’t let the lazy hazy days drift by without checking on your year-to-date progress and making necessary adjustments that will keep you on track to finish the year well.

*Better yet, find an ‘accountability partner’ and hold each other accountable to faithfully follow your plans.

Click here for printed version.

To read more, check out Victoria's Blog.

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Victoria’s Time / Balance Tip

Just Get Started
When you find yourself procrastinating about a project, don’t wait until you feel motivated and in the mood to work on it. Just get started! Action often precedes motivation. As you get going on the project, motivation and the satisfaction of completing it will follow.

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Make-it-Fly Marketplace

Sharpen Your Speaking Skills this Year
at a Presentation Dojo

You worked hard on your presentation and afterward several people came up to compliment you on it. You think, “That’s nice, but I didn’t get any business.” If you want to grow your business through public speaking, enroll in the Presentation Dojo.

Jay Murray of Solutions for Tuition says, “Before working with Turning Point Presentations, 3% of my audience members typically requested appointments to learn more. Now, it’s over 50% and my business is thriving.

Angela Libby Jankousky

Angela Libby Jankousky



Rev Networking

Rev NetworkingUp to 16 professionals, each representing one profession, meet one on one at customized speed networking events, allowing you the opportunity to have a five-minute conversation with each participant to generate leads, referrals and business. Rev Networking is not a group, as you will meet new professionals every time and people that attend are serious about growing their business by networking and power partnering with other professionals.

Reservation only $68
Marilyn Manning 303-763-1865

marilyn@revnetworking.com
www.revnetworking.com

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 3,000 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 8-10 non-competing business owners who meet once a month for five consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® Advisory Board, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Next Advisory Board 101 in Denver:

  • Friday's - August 13, September 10, October 8, Noverber 12

Click here to sign up for an Advisory Board.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.





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Contact Make-it-Fly® - Dave and Victoria:

Email: info@make-it-fly.com
Voice: 720-962-8888
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Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2009. All rights reserved.

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720-962-8888
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