“Marty realized he needed help to grow his dream,” George says, “and last summer he brought me and two other partners on board to round out the management team.”
George brought experience in starting companies, creating strategic alliances and then marketing and sales with those alliance companies to the team. “Not only do I create alliances with companies around the county,” George says, “I bring those skills to our customers. Business owners love the freedom of running their own company. But they don’t have to love the financials, or love the operations, or even love the marketing. Because that’s what we do. We’re a professional services company that brings C-Level expertise and best practices to a business on a part-time, flexible, and affordable basis.”
CxO To Go LLC is a national company based in Denver with thousands of combined years of experience. Their mission is to help growing companies achieve excellence in every aspect of their business. CxO to Go has hundreds of executives around the country with outstanding experience creating on-point solutions to all types of business challenges.
Q: What do you find most fulfilling
about running your business?
GT: Observing the success of our customers is so rewarding. Helping customers realize how they can make their dreams come true and then watch them change is truly exciting. No matter how many businesses I help, each one is a wonderful new challenge. My eyes light up as I watch them progress and succeed.
Q: What motivated you to start
GT: Throughout my 30 years of selling and marketing technology products, I have always focused on strategic alliances as a way to grow a company. This has worked for Fortune 100 companies, as well as several of my start ups. Each time that I work with one of our alliance partners, I try to investigate ways to grow their business. When I am successful in growing them, my company always benefits. By joining a professional services company, I can directly help other companies succeed.
Q: What book has been most helpful
to you in your business?
GT: As a serial entrepreneur, I have learned that I must constantly read. In the past six months, the book I have most often used is Strategic Alliances – Three Ways to Make them Work by Steve Steinhilber, VP of Strategic Alliances at Cisco. Having worked with many of the executives at Cisco in a past life, this is a great guide to the hunting and farming of strategic alliances. The three building blocks that a company can use to create success alliances are: building the right framework, preparing your organization, forging a relationship built on trust.
Q: Who has influenced you most
in your life?
GT: Without a doubt, it has to be my dad. He is the Energizer bunny, as he still plays golf, tennis and skis 45+ days a year, and yet finds time to volunteer for several non-profit boards. Dad instilled in our family the value of hard work, fun play and being a great friend to others. These are big footsteps to follow, but I’ll keep trying to fill them.
Q: What has proved to be your most
successful marketing strategy?
GT: Even though many of us are expanding our online presence, I still find the strongest sales and marketing comes from talking and meeting with people either one on one or in small groups. People like to know the individual they are dealing with. The face-to-face trust creates alliances that can last for centuries.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
GT: As a relatively new company, we face the economic realities of today, plus our growing pains of helping numerous customers. We find that focusing on the priorities of our current customers is foremost in our minds. Having successful engagements with customers now will pay dividends in the future. Companies can fail with too many customers if not handled correctly, and therefore we focus on steady, constant growth. We are always looking for customers where we can build a trusted advisor relationship.
Q: How did you benefit from participating in a Make-it-Fly® board?
GT: My board has always forced me to look at my values and personal long-term goals and how they fit my company. All too often, I am caught up in the day-to-day problems and don’t sit back and think of the long-term objectives. My board has taught me that not everything is an emergency, and many of today’s problems will still not make any difference three years in the future. I feel fortunate that the outstanding members of my board will help me at any time, and I, in turn, will do my best to help them.
What would you say to other business owners who are contemplating
getting involved in a Make-it-Fly® board?
GT: As Nike would say, “Just do it!” I invest eight to twelve hours per month in my board, which means I spend at least that much time thinking, planning and executing towards the strategic direction of my company. My board brings out my entrepreneur spirit and gets me excited for the next three to five years.
George Tyler can be reached by phone at: 303-482-7583. Or visit his website at: www.CxOToGo.com.
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