Feature Article: Five Steps to Help You Get What You Want

Business Owner in the Spotlight
Kathy Walker
Counterpoint Design

Refueling Recommendations
Make-it-Fly® Programs
Alumni Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Ca

ISSN# 1552-3705

July 3, 2007
Volume 4, Issue 13

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

Finally, it’s here! Our new website went live last week! We value your input and would love to get feedback from you.

Over the past four years, we have led more than fifty three-month Make-it-Fly® Advisory Board 101s as well as five ongoing Alumni Boards. We’ve learned a lot, tested and refined our systems. Now we’re ready to start training others to lead Advisory Boards in different locations—to become Make-it-Fly® Flight Instructors. If you know anyone who might be a good fit, let us know.

Announcing prize winners at the Make-it-Fly Cafe  If you attended the Make-it-Fly® Café last Thursday, thank you—we’re glad you could join us! We enjoyed seeing so many friends, making some new friends and connecting guests with those who could help them. A special thank you to those who donated the fabulous door prizes.

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Kathy Walker
Counterpoint Design

Kathy Walker’s design business was born through the single mother’s desire to be a stay-at-home mom. In 1991, Kathy started Counterpoint Design, thanks to her daughter.

Kathy Walker of Counterpoint Design with daughter Sarah, a gifted illustrator
Kathy Walker with daughter Sarah, a gifted illustrator
“We approach logo design, graphic design, advertising and website design from a branding perspective,” Kathy says. “Our question becomes, How can we help our clients stand out in the marketplace through color, design, photography and website technology?’”

Q: What do you find most fulfilling about running your business?
KW: I love seeing the shift that happens in my clients’ businesses. The sense of pride and excitement when they see their business being presented to the marketplace in a solid professional manner is very fulfilling to me.

Q: What motivated you to start this business?
KW: When I started, I was a single mom and wanted to be home for my daughter. I had done the advertising agency thing and wanted my flexibility. I worked for in-house advertising agencies, managed a design studio for four years, and freelance art directed for agencies in Denver and Seattle. With 30 years in graphic design, I have experienced the huge shifts that have happened in my industry. I find it exciting and challenging.

Q: What book has been most helpful to you in your business?
KW:
The E-Myth Revisited by Michael Gerber.

Q: Who has influenced you most in your life?
KW:
I’m a Christian. The most profound influence has been God. Secondly would be my love of horses. I’ve learned more about myself and my interactions with people by working with my horses. One time I was in a horrible mood and I went out to see my horses. The two horses took one look at me and turned their rears toward me. I had to take another look at myself with that one!

Q: What has proved to be your most successful marketing strategy?
KW:
My marketing strategy that has worked the best is truly caring about the well-being of others. For instance, I’m in a Rotary group. When my Rotary Club really got that I cared about our service projects that I worked hard to promote, they had no problem referring me to others. It has become a great network for me.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
KW:
I believe the challenge in my field is how fast technology is moving. I cannot become complacent with what I already know. There is something new tomorrow. It is both the challenge and the excitement of my business.

Q: How did you benefit/are you benefiting from participating in a Make-it-Fly® program?
KW:
Sometimes “Ya don’t know what you got ‘til it’s gone.” I didn’t realize how much Make-it-Fly® benefited me until I left the program for a couple of months. When you run a business day after day and you feel like you are the only one who cares, there can be seasons where it is overwhelming. My advisory board members are people I trust and can turn to when I need another perspective on a difficult situation.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® program?
KW:
Make-it-Fly® is for those who are serious about their businesses AND have the ability to see beyond themselves and care about others.

Kathy Walker can be reached by phone at: 303-932-2400, or visit her website at: www.counterpointdesign.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

Never underestimate the value of staying for the full allotted time at networking events. I’ve met some of the best prospects during the last 30 minutes. Because this has happened often, I stay and expect to make some great connections in those last few minutes.


Feature Article

Victoria MunroFive Steps to Help You Get What You Want
By Victoria Munro

Like the account of Alice in Alice in Wonderland, many of us haven’t taken time to clearly define what we want and where we want to take our lives and businesses. Walking along, Alice comes to a fork in the road. The Cheshire Cat is sitting there, and Alice asks him which way she should go. The cat logically asks Alice where she wants to end up, to which she replies, “I don’t much care where as long as it’s somewhere. “Then,” says the Cat, “It doesn’t matter which way you walk.” This seems absurd, yet it’s easy for entrepreneurs to get absorbed in the daily chores of running a business and become like Alice.

We can learn from a recent survey of people over the age of 95. They were asked the question, ‘If you were to live your life over again, what would you do differently?’ Many answers were given, but the following three were shared by most:
      I would reflect more
      I would risk more
      I would do more things that would live on after me.
Knowing what you want in life and putting plans in place to achieve it is rewarding and may allow you look back in the future without regret.

Step 1. Dare to Define Your Dream!
Create a crystal clear picture of the end result you want.
Take time out to reflect on what you really want in life.
Focus on your goal. See it! What will it look like? There’s power in a picture. Hang a picture of it where you spend the most time.
Consider the cost. Make sure you’re willing to pay the price. When you decide to do something, you’re automatically saying “no” to other things.

Step 2. Keep Your Eyes on Your Carrot
Like the donkey with his carrot on a stick, focus on moving towards your goal.
Identify future rewards and keep them in mind. Think about how you will feel when you get there.
Reward yourself along the way—perhaps a weekend away, a massage, a walk in the park or your favorite latté when you reach a milestone along the way.
Regularly review your progress.

Step 3. Avoid Common Pitfalls that Sabotage Success
Beware of traps that can trip you up.
Beware of Bright Shiny Objects! In our information-laden world, we’re barraged daily with a tempting array of possibilities and products—all vying for our time and attention.
Learn to separate the important from the urgent.
Don’t get bogged down with busyness—the number one reason why people fail to move forward in their desired direction.
Procrastination presents a challenge. Having a system in place can help beat this.

Step 4. Set up a System to Get You There
Design one that works for you and set goals to get you where you want to go.
Looking at the end result can be overwhelming, so break your big goal down into bite-sized pieces.
Then, start at the end—where you ultimately want to be in life and in your business. In light of that, where do you need to be three years from today? To achieve this, what will you need to have in place in two years, then one year? Then, break that down further into 30-day goals.
Use daily to-do lists. Keep them short and don’t beat yourself up if you don’t get everything done. It helps to circle the ONE thing that’s most important to get done that day.

Step 5. Stay the Course
Things don’t always go the way you hope they will—life, crises and interruptions happen; projects take longer than planned.
Be accountable to someone else. It’s all too easy to make excuses when there’s no one to answer to. Ask a friend to help you. Tell them to accept no excuses. Encourage and thank them, especially when they have to be tough.
Be persistent and refuse to quit if the going gets rough.

Follow these steps to get what you want and look back with satisfaction in the future. Start today!

  “Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.”
  ~ Johann Wolfgang von Goethe

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Victoria’s Marketing Advice

Keep Filling Your Funnel
The marketing process works like a funnel—connections and prospects come in at the top and gradually filter down to become clients at the bottom. Creating a system to continually keep filling the top of your marketing funnel will provide a steady stream of new clients and help to alleviate feast-or-famine cycles.

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Make-it-Fly Marketplace

READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 1,800 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Thursdays - July 5, August 2, September 6, 2007 (Full)
  • Fridays - September 7, October 5, November 2, 2007
  • Tuesdays - October 2, November 6, December 4, 2007

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small-business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café is scheduled for

Date: Thursday, August 30, 2007

Time: 4:30 to 7 p.m.

Location: Seasons Café in the DTC, located at 8101 East Belleview, in the Marina Square Center.

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-Fly.com
voice: 720-962-8888
web: www.make-it-fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2007. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80235, USA
http://www.make-it-fly.com