Feature Article: Are You Missing Out on a Valuable Resource?

Business Owner in the Spotlight
Karen Susman
Remarkable Associations!

Refueling Recommendations
Make-it-Fly® Advisory Boards
Advisory Board Openings

Make-it-Fly® MarketPlace

Next Make-it-Fly® Ca

ISSN# 1552-3705

September 4, 2007
Volume 4, Issue 17

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

We enjoyed a super Make-it-Fly® Café last Thursday! Despite the holiday weekend and a Broncos game, there was a great crowd of business owners eager to help and learn from each other as well as conducting some serious business.

This was a perfect event for those who want to hone their speaking skills and be seen as experts in their fields. Speech coaches Angela Libby Jankousky and Karen Susman gave away fabulous door prizes of speech/presentation coaching sessions. Our wonderful friend and Make-it-Flyer, the legendary Joe Sabah gave away a full tuition to his seminar How to Speak for Fun and Profit. There were also certificates to favorite local restaurants.

We’ve been putting the final touches to our Flight Instructors Training, when we’ll train others to facilitate winning Make-it-Fly® Advisory Boards (we start board number 53 on Friday).

We’ve got a lot going on, but we also make sure to take time out and enjoy summer together—visiting with friends, sitting on the patio talking late into the evening and, of course, hiking (in our hats recently purchased at a local farmers’ market)!

 

Our very best regards,

Dave and Victoria

Business Owner in the Spotlight

Karen Susman
Remarkable Associations!

By 1983, Karen Susman had worked for Weight Watchers for ten years helping people change their health habits when an article triggered an epiphany. “This article on hospital wellness programs prompted me to create a proposal to offer stress management programs for the cardiac rehab outpatient department of St. Joseph Hospital,” she says. She was selected over a physical therapist, a psychiatrist and a cardiologist.

Karen Susman, Remarkable Associations!

And thus began Remarkable Associations!

According to her website, “Karen has helped thousands of high achievers maximize their performance and the quality of their lives.” She does this through speaking, training, coaching and writing on networking, presentation skills and humor for engineers, corporations, associations, education, medical and government clients internationally.

Q: What do you find most fulfilling about running your business?
KS: Having people apply what they learn from my speaking, training and coaching. Being able to make a difference in someone’s life in a small way. One woman in a humor session had just lost her husband. She thought she’d never laugh again. As a result of her participation in my session, she knew she would laugh again and often.

Q: What motivated you to start this business?
KS: The article on hospital wellness programs. St. Joseph wanted someone who could connect with cardiac patients so they could make tough habit changes. I’d never made a proposal before. But I was a quick study and I’d experienced lots of stress. Seemed like a fit.

Q: What book has been most helpful to you in your business?
KS:
Feel the Fear and Do It Anyway by Susan Jeffers. I’ve done everything by the seat of my pants. I’m often afraid, but I march ahead. When I help people make presentations and control stage fright, I assure them that I’m nervous every time I get up to speak. I just turn the fear into energy.

Q: Who has influenced you most in your life?
KS:
Many people. One special person is my sister-in-law Patti. She’s extremely positive and feels her mission on earth is to enjoy life. By doing that, she spreads joy to others like crazy.

Q: What has proved to be your most successful marketing strategy?
KS:
Working a niche has been successful. It’s easier to convince people I’m the speaker/trainer for them if I’ve worked for people like them in firms like their firm. It’s easier to get referrals, too. Also, I personalize everything I do.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
KS:
Having the energy to do all I need and want to do. I’m currently creating a lot of products to sell on my web site. These take lots of time and I need to be marketing and preparing at the same time. Getting an assistant will certainly be helpful.

Q: How did you benefit/are you benefiting from participating in a Make-it-Fly® program?
KS:
Even though I’ve been in business a long time, I still need lots of help, fresh ideas and a community of non-competing, bright people to give me feedback. I’ve learned so much from my Make-it-Fly® board. My jaw has dropped many times due to the vision, wisdom, creativity I’ve shared over a cup of coffee. I’ve focused more, and Make-it-Fly® has forced me to give up lots of my “Yes, buts.”

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® program?
KS: I would and have shared how valuable my experience has been. I'd also tell people that in order to maximize the Make-it-Fly® experience, you have to be willing to put in a lot of time meeting with your accountability partner and other team members, and doing the homework. If you’re willing to give as well as receive, sign up lickety-split!

Karen Susman can be reached by phone at: 303-756-6939, or visit her website at: www.karensusman.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

When planning to attend an event for the first time, find out all you can about it beforehand. Who is hosting it and why? If there is one, who sets the agenda? Who usually attends and what are their needs? Having this information in advance will help you be better prepared and make your time there more productive.


Feature Article

Victoria MunroAre You Missing Out on a Valuable Resource?
By Victoria Munro

If you’re like most small business owners, you might be overlooking an important resource right at your fingertips.

Entrepreneurs, especially those who are passionate about what they do, often live life on a fast track—after all, there’s a lot to do and much of it is up to you. It can be tough to take time out, step back, and reflect on, analyze and learn from recent events.

In our Make-it-Fly® Alumni Boards, members start the meeting by sharing their biggest successes, challenges and how they fared with their 30-day goals during the previous month. We notice that successes and challenges are often linked to each other.

Though you likely aren’t looking for more projects to fill up your days, much can be learned by stopping on a regular basis to study and learn from the past. I recommend setting time aside to assess your past month and ask yourself the questions below.

My Biggest Success(es):
Note: Looking at this can be really encouraging!

  What was the key cause of this success?
  What did I do, or not do, that contributed to this success?
  What new insights did this reveal that could be useful in the future?
  Can I repeat this success, perhaps in other areas? How?

My Biggest Challenge(s):
Note: Challenges could be viewed as ‘failures.’ However, seeing them as valuable learning tools to be used as stepping stones to future success is more fitting. In his recent book, The Slight Edge, author Jeff Olson quotes Thomas J. Watson, Sr. (founder of IBM) as saying “The formula for success is quite simple: double your rate of failure.” Olson then adds, “If you go through life with the philosophy that ‘failure is not an option’ then you’ll never have any good opportunities to learn.”

  What can I do, or avoid doing, in the future to prevent this from recurring?
  What can I learn from this?

Profit from Lessons Learned:
  In light of the above, and with my long-range goal in mind, what realistic goal will I set for the next 30 days?

Note: As entrepreneurs working for ourselves, it’s easy to set goals and then later rationalize why we didn’t achieve them. Increase your chances of success by asking someone else to hold you accountable to do what you’ve committed to do. Tell him or her to take this seriously and accept no excuses.

Don’t miss out on this simple yet valuable resource! Plan to take time on a regular basis to reflect and learn from your past successes and challenges.

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Victoria’s Marketing Advice

Does all your marketing send a clear, consistent message?
It’s important to coordinate all your marketing materials to convey the same look and feel. Keep the same colors and elements throughout. This will create awareness and recognition with a cohesive look people can easily identify and relate to.

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Make-it-Fly Marketplace


Small Business/Closely Held Corporations:

Legally use your liquid assets to pay off your home mortgage, car and credit cards in half the time.
Ten year old program, new to the U.S.
Free Webinar, Windows PowerPoint CD.

Contact Les Simpson
By phone: 303-288-2260/303-579-6881
By email: ngfs@earthlink.net
Next Generation Financial Services/Div 1st Mariner Bank, Equal Housing Lender
7887 E Belleview Ave., Suite 1100, Englewood, CO 80111



READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 1,800 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

Paid Advertising Disclaimer: Make-it-Fly® LLC does not represent or endorse the accuracy or reliability of any of the paid advertisements above or the quality of any products, services, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. It's common sense to do your own due diligence before purchasing any product.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Fridays - September 7, October 5, November 2, 2007
  • Tuesdays - October 2, November 6, December 4, 200
  • Fridays - January 4, February 1, March 7, 2008

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café is scheduled for

Date: Thursday, October 25, 2007

Time: 4:30 to 7 p.m.

Location: Seasons Café in the DTC, located at 8101 East Belleview, in the Marina Square Center.

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2007. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80235, USA
http://www.make-it-fly.com