Feature Article: Ten Tips to Keep You Focused - In a World of Distractions

Business Owner in the Spotlight
Jonnelle Leimbach
Seniors ETC

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ISSN# 1552-3705

September 18, 2007
Volume 4, Issue 18

"In-Flight Refueling" is published twice a month.

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A Note From Dave & Victoria

This has been a fun week. In addition to preparing for the Flight Instructors Training next month, we enjoyed a bowling party with others who office in the same building—the first time Dave had bowled since the late ‘60s! There were kids of all ages, from 6 to 70, prizes and yummy food. Everyone had a huge amount of fun—Paul Kreins, a Make-it-Flyer, and owner of Bowl-ero in Lakewood, knows how to throw a terrific party! We’re privileged to have so many talented people in our lives!

We also attended the Italian Food and Wine Festival put on each year in the Belmar Center, where our office is located. Apart from the entertainment and fabulous Italian food, the crowds were fun—a “people watching” bonanza!

Hope you’re having fun running your business and taking time out to make the most of the last days of summer.

Our very best regards,

Dave and Victoria

P.S. We get requests for referrals almost daily. If you’re not in the Make-it-Fly online Small Biz Directory, click here to sign up now—early bird pricing ends this month! Next , we'll add expanded search capabilities and the option for your clients to include their recommendations.

Business Owner in the Spotlight

 

Jonnelle Leimbach of Seniors ETC.

Jonnelle Leimbach
Seniors ETC

Jonnelle Leimbach’s passion began at home—her parents’ home. “Our father had congestive heart failure,” Jonnelle says. It was her parents’ wish that he stay home until his death. “Mother was his primary caregiver, and my siblings and I were the long-distance caregivers. We didn’t realize the toll this would take on Mother, physically, emotionally and spiritually. Seven months after Daddy’s death, Mother experienced a massive heart attack.”

Jonnelle realized that, while many seniors desire to stay at home during their last days, it can be difficult for the family caregivers. “At Seniors ETC, we understand the security and warmth that comes from being able to remain in your own home,” Jonnelle says. “We’re dedicated to helping people all over the Denver metropolitan area remain at home for as long as possible. Whether it is a short-term need or a long-term concern, we can help set up a plan to provide clients with the care and comfort they and their families deserve.”

Jonnelle founded her business in 2004, and in 2006 she was offered the opportunity to purchase Seniors ETC, one of the largest and oldest home care companies in the Denver area. Their services include

Companion care for a parent, spouse or friend
Personal assistance while recovering from a major surgery
Respite care
Hospice support

It is our goal to bring peace of mind, comfort, support and affordable home care to the families we serve,” Jonnelle says.

Q: What do you find most fulfilling about running your business?
JL: What I love most about this business is the feeling of being able to provide the daily services that matter most in our clients’ lives, to know their joy, peace and comfort in being able to stay in their home close to family and friends. I am an educator at heart so I love the opportunity to work with our care managers to help them realize their potential both professionally and personally. And… after all these years, the opportunity to work with my brother is very rewarding. We make a great team!!

Q: What motivated you to start this business?
JL: What motivated us to start this business was the experience we had with our parents during their final journey. After Daddy’s death and Mother’s heart attack, the doctors told us we would be fortunate to have her with us for two years. We were blessed to have her with us for seven years. Despite her failed heart and macular degeneration she continued her active life, publishing three books during this time.

As Mother began to fail, and we were not able to find help to stay with her in her home (small rural community in the Midwest), the only other alternative was the nursing home. Our sister, (who is an RN), said she would like to take leave of absence from her job and care for mother at home. This she did 24/7 until Mother’s death. It was later we began to talk about the need for this service, and in many ways we feel we are giving back to our parents.

Our backgrounds: Our combined team skills
Jonnelle: 25 years in commercial marketing
Steve: 25+ years in the insurance industry, currently a commercial insurance broker
Suzanne: RN: 25+ years in the medical industry

Q: What book has been most helpful to you in your business?
JL:
This is tough… currently it is The Secret by Rhonda Byrne. This book is timeless. For me it is an awareness of how our thoughts, actions, words affect all facets of our lives including our business.The word of God has had the greatest influence on my life. It’s my guide, counsel and foundation on my daily journeys.

Q: Who has influenced you most in your life?
JL:
My husband, Alan, has been and is a wonderfully supportive influence and brings balance to my life. He has a fantastic, light, fun sense of humor! He’s also an excellent problem solver and has an uncanny ability to see situations from unique and helpful perspectives.

Q: What has proved to be your most successful marketing strategy?
JL:
Connecting with people and staying true to our message.

Q: What have been the greatest challenges you have had to overcome, or are currently facing, in your business?
JL:
The greatest challenge for me has been learning to prioritize the many hats of a business owner, from infrastructure to new business strategies. LEARNING TO DELEGATE…and at my age, maintaining a healthy energy level.

Q: How did you benefit/are you benefiting from participating in a Make-it-Fly® program?
JL:
The greatest benefit to me about the Make-it-Fly® Alumni Board is the opportunity to share business ideas and challenges with some of the most talented, intelligent, creative and authentic people. This certainly takes the oneness out of small business entrepreneurship.

Q: What would you say to other business owners who are contemplating getting involved in a Make-it-Fly® program?
JL: You owe it to your business and yourself to get involved with Make-it-Fly®. I have built great relationships and a team of advisors who are phenomenal.

Jonnelle Leimbach can be reached by phone at: 720-529-1211, or visit her website at: www.seniorsetc.com.

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Dave Block, Co-Founder of Make-it-FlyDave’s Networking Tip:

I’ve attended several events recently that included a meal. When attending a lunch or dinner, don’t wait for someone else to take initiative. Act as if you're the host of the table and make introductions. Start conversations by asking questions: why people are there, how did they hear of the event, what do they hope to gain. But don’t monopolize the conversation!


Feature Article

Victoria MunroTen Tips to Keep You Focused
In a World of Distractions
By Victoria Munro

“The person attempting to travel two roads at once will get nowhere. The superior person is committed to focus.” – Mencius (Chinese Philospher)

1. Develop Your Focus Fitness
Our ability to concentrate and focus is like a muscle that is strengthened through exercise. Jumping from one task to the next is less productive. In their book TechnoStress: Coping with Technology @Work @Home @Play, co-authors Drs. Rosen and Weil note that “Multitasking diminishes your productivity and makes you work harder just to feel like you are barely keeping up with all your work.”

2. Beware of Subtle Focus Stealers
Worrying thoughts, unrelated to the task at hand, can creep in and rob your concentration. Suddenly remembering something you need to do or tell someone can send your thoughts off at a tangent. Always keep a Conference Planner or notepad close by. Make a note of your concern and return promptly to what you were doing.

3. Be Present – It’s Powerful
Wherever you are and whatever you’re doing, develop a habit of being very present. Notice the details, think about them – whether in a document you must study or a visit to a client’s office. Relish the moment and resist the temptation to let your thoughts wander.

4. Put on the Blinders
The leather flaps attached to a horse's bridle limit side vision and help him look forward, keeping potential distractions to a minimum. When you need to concentrate, eliminate distractions and background noise such as the radio or TV. Experts tell us that a part of our brain stays centered on these and lessens our capacity to focus.

5. Build in Bonuses
Give yourself rewards when you finish a project – something you will look forward to and enjoy. Make the reward equal to the difficulty and length of the task – it could be your favorite iced latte, an hour off to stroll around the park or a week’s vacation.

6. Make the Most of Your Prime Time
Know what time of day or night you’re most productive and creative. Plan to block out hours during this time to focus on those tough projects that need your best attention.

7. You’re Not Superman!
Running a small business requires you to wear many different hats and keep many balls in the air – it can feel overwhelming. Accept the fact that you simply can’t do it all. Be willing to let some things go and extend deadlines when needed. Take time first thing in the morning or at the end of the day to review your situation – see it from 30,000 feet. Make note of and prioritize your top three tasks for the day ahead, keep the list where you’ll see it, then work through the tasks in order.

8. Limit Interruptions
Constant interruptions will kill any hope of clear focus. If interruptions are a normal part of your workday, become proactive and plan ahead to avoid them. Identify and make plans to eliminate them.

9. Make the Most of Meetings
When planning a meeting, define and focus on the reason for the event and stick to it. Start and finish on time. Don’t allow meetings to last longer than necessary – your time and that of other attendees is valuable.

10. Keep Your Eye on the Carrot
What is your ultimate goal? What does it look like? How clearly have you defined it? How badly do you want to achieve it? A crystal-clear long-range goal is like the proverbial carrot on a stick – the incentive that keeps the horse trotting forward. Without it, you can easily become distracted and wander off course, and waste precious time and resources exploring unnecessary side trails or lose your focus completely. Keep a laser focus on your ultimate goal.

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Victoria’s Marketing Advice

Invest in a Professional Photo
Small business owners sometimes try to scrimp on photos for their materials and/or website. Your clients want to be reassured of the quality of your service or product, and good photography will help to convey a message of excellence. A snapshot taken by a friend or spouse against the wall in your living room won’t.

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Make-it-Fly Marketplace


Small Business/Closely Held Corporations:

Legally use your liquid assets to pay off your home mortgage, car and credit cards in half the time.
Ten year old program, new to the U.S.
Free Webinar, Windows PowerPoint CD.

Contact Les Simpson
By phone: 303-288-2260/303-579-6881
Next Generation Financial Services/Div 1st Mariner Bank, Equal Housing Lender
7887 E Belleview Ave., Suite 1100, Englewood, CO 80111



READING THIS AD? THEN WHY NOT PUT YOURS HERE TOO? The In-Flight Refueling Ezine reaches more than 1,800 entrepreneurs, small-biz owners, consultants and marketers. Reserve your advertising spot today in the next In-Flight Refueling Ezine,
http://www.make-it-fly.com/ezineads.html.

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Refueling Recommendations

The Make-it-Fly® Advisory Board 101

Each Make-it-Fly® Advisory Board 101 program consists of 12 non-competing business owners who meet once a month for three consecutive months. In the spirit of giving, they offer each other solutions, ideas, resources and encouragement. Dave and Victoria facilitate each group and share powerful tools to assist business owners in reaching their goals and living more balanced lives.

If you have experienced a Make-it-Fly® program, please share the following openings with other business owners who need support. Call Dave for more information at 720-962-8888.

Programs are held from 9:00 a.m. to 12:30 p.m.

Current program openings in Denver:

  • Tuesdays - October 2, November 6, December 4, 200
  • Fridays - January 4, February 1, March 7, 2008
  • Thursdays - January 31, February 28, March 27, 2008

Click here to sign up for Advisory Boards.
Or call Dave at 720-962-8888.

Alumni Boards are groups of 12-14 small business owners who have participated in at least one Make-it-Fly® Advisory Board 101 and wish to continue the support and accountability with a group of like-minded, giving business associates. Members meet once a month for a three-hour meeting. If you completed the initial Make-it-Fly® Advisory Board 101 and are interested in more information on Alumni Boards, call Dave at 720-962-8888.

Make-it-Fly® CaféMake-it-Fly Café - High Altitude Networking, where exceptional people help each other
High altitude networking, where exceptional people help each other.

Next Café is scheduled for

Date: Thursday, October 25, 2007

Time: 4:30 to 7 p.m.

Location: Seasons Café in the DTC, located at 8101 East Belleview, in the Marina Square Center.

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Contact Make-it-Fly® - Dave and Victoria:

email: info@make-it-fly.com
voice: 720-962-8888
web: www.Make-it-Fly.com

Reprint Permission:
Please email or call Victoria if you'd like to reprint any information contained in this newsletter. Thanks! © Copyright 2007. All rights reserved.

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Make-it-Fly® LLC
720-962-8888
355 South Teller Street, Suite 200, Lakewood, CO 80235, USA
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