That’s not a typo—two-thousand
two hundred percent.
But let’s start with some facts about Russell’s company,
Optimum Choices, which he founded in 2002. “We specialize
in holistic pet care,” he says. “But we help both
pets and people with their health challenges using holistic means.
We draw on our 75-plus years of holistic experience to achieve
permanent wellness rather than just supplementing the symptoms.”
Now back to those staggering statistics. Russell says that Optimum
Choice has broken its previous monthly revenue record three times
through October. “I expect to break it again in November,”
he says. “We are on track
to realizing a 33 percent annual growth for 2007
in this ‘slow economy’—and all of this can be
attributed to the Internet and marketing advice I received from
fellow Make-it-Fly® board members.”
Q: What do you find most fulfilling
about running your business?
RL: Seeing customers
achieve their health goals when other products have failed. Saving
a pet’s life when veterinarians have given up on them. Offering
people holistic choices so they can make the best decision for
their own and their pets’ future.
Q: What motivated you to start
this business?
RL: Although I have
been living a holistic lifestyle for over 55 years, my education
and initial professional experience was in geophysical engineering.
Subsequent professional experience was in the IT industry as a
Technical Support and Project Manager for software companies.
I started our holistic wellness business after I lost my career
as an Internet Project Manager during the dot-com crash of 2001.
I decided to make a radical career change and integrate my scientific
education and training with my holistic background.
We started offering holistic products for people but soon found
all our friends coming to us wanting holistic options for their
pets too. There was a void of holistic healthcare resources for
pets. We shifted our marketing focus when we were introduced to
a revolutionary holistic product for animals that helps activate
the body’s own natural ability to heal rather than just
supplementing the symptoms. This holistic product was shown in
Russian research to eliminate cancer in animals. Being a totally
holistic product, it also helps with every health condition less
severe than cancer.
Q: What book has been most helpful
to you in your business?
RL: The Tao of Leadership:
Lao Tzu's Tao Te Ching Adapted for a New Age by John Heider
Megatrends 2000 by John Naisbitt & Patricia Aburdene
Megatrends 2010: The Rise of Conscious Capitalism by
Patricia Aburdene
Q: Who has influenced you most
in your life?
RL: My mother. Even though
she worked for the Atomic Energy Commission back in the 1940s-1950s,
she knew that following that career path was not where true health
would be found. I was raised a ‘holistic’ baby and
was denied the normal pleasures of eating doughnuts, McDonalds
hamburgers and ice cream as a child. Now that I am 55+ and look
no more than 40, I am glad.
Q: What has proved to be your most
successful marketing strategy?
RL: Doing whatever works
for my business. Researching innovative marketing methods, testing,
re-evaluating and either refining the strategy or moving on to
the next one.
Q: What have been the greatest
challenges you have had to overcome, or are currently facing,
in your business?
RL: Figuring out how to
market a high-end holistic product that literally takes a holistic
healthcare paradigm shift in order to understand how it works.
Because there is a huge learning curve, the sales cycle for retail
stores, veterinarians and other healthcare professionals is long
and discourages most people.
Q: How did you benefit/are you
benefiting from participating in a Make-it-Fly®
program?
RL: My Make-it-Fly®
Alumni Board has always provided the right solution at the right
time and helped me see the blind spots in my plans as I market
my unique product that not even professionals in the holistic
healthcare industry know how to use.
Q: What would you say to other
business owners who are contemplating getting involved in a Make-it-Fly®
program?
RL: I
started the Make-it-Fly® program in
2003, when my business revenues were flat. I wanted to take my
business to the next level, but I knew the traditional business
courses were inadequate in this new Internet economy. I told Dave
Block that I needed what is successful today, not what has worked
during the past 5-10 years as a ‘proven business model.’
Make-it-Fly® has always delivered a
solution when I needed it. Since 2003, my average monthly revenues
have increased 16-fold as I continue to take advantage of the
wealth of resources available from my Make-it-Fly®
Alumni Board. One cannot be successful
alone in this dynamic, fast-moving Internet economy.
Russell Louie can be reached by
phone at: 303-271-1649/866-305-2306, or visit his web site at:
www.OptimumChoices.com.
Click here to check out
Russell’s special offer for
In-Flight Refueling readers.
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Make-it-Fly®
has evolved and grown in many ways this year, and we have more
in store for 2008. Next week, we’re planning a retreat (by
the ocean) to relax, review this year and plan for next. 
